Hi,
Any recommendations for textbooks on utilizing AI for entrepreneurial ideation/opportunity recognition?
Thanks!
I'll be interested to see what textbooks get recommended. I'm sure there will be several next year, but less sure about what's out there right now. If you want to get a lead-in for what those books will include, you can look at a webinar I did for McGraw-Hill last month on "AI Integration for Idea Creation and Feasibility". I used existing free AI platforms, so students using any text can access the tools right now. It builds off of my work on the next edition of my McGraw-Hill text, Entrepreneurial Small Business, coming out early next year, but the ideas and tools can be readily adopted to whatever text you're using right now. If I can answer questions, please let me know. The webinar is available for free to everyone at:
https://www.mheducation.com/highered/events/on-demand/2026/ai-integration-for-idea-creation-and-feasibility.html
Jerry Jerome A. Katz | Robert H. Brockhaus Chair of Entrepreneurship | Richard A. Chaifetz School of Business, Saint Louis University, 314-302-0641 (cell/text) | jerome.katz@slu.edu, http://eweb.slu.edu
Page West asked about the PowerPoints and Session Notes (which had rundowns of the sites), which were provided to those who signed up for the webinar. If you want to get them, please use the following URLs!
Powerpoints: https://docs.google.com/presentation/d/1ynmWEsrtSMq07RUlzdgRs6ruEF3ocpS3/edit?usp=sharing&ouid=106797353997111111083&rtpof=true&sd=true
Session Notes: https://docs.google.com/document/d/1sS7z4ut4bFkkSNiG45Pge083vHdcLRY_/edit?usp=sharing&rtpof=true&sd=true
Glad to answer any questions! Thanks for the suggestion, Page!
Jerome A. Katz | Robert H. Brockhaus Chair of Entrepreneurship | Richard A. Chaifetz School of Business, Saint Louis University, 314-302-0641 (cell/text) | jerome.katz@slu.edu, http://eweb.slu.edu
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