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Hello Colleagues,

We're in the midst of planning a new undergrad course here at Rawls College of Business (Texas Tech) and would love to tap into the collective wisdom of this group. Thinking about Generative AI – it feels like we're all navigating how to best move past seeing it just as a 'potential cheating issue' and more as a game-changer we need to get our students ready for. That's a big part of what's driving this new course.

The course is called "Value Creation in a Changing World," and the big idea is to help our management students get ready for the fast-paced business world out there. We want them to be forward-thinkers with an entrepreneurial spark, able to spot and create value even when everything's in flux.

A good chunk of the course will dive into Generative AI. We're thinking of covering things like:

• The basics of GenAI and what it means for different business areas and new startup ideas.
• The key AI skills that today's business pros and entrepreneurs really need.
• Hands-on practice with some of the popular AI tools that are useful for business and getting a startup off the ground.

To wrap things up, students will team up for a capstone project with local businesses (startups and SMEs included). They'll help these companies figure out how to make the most of AI for their growth and new ideas.

This is where you all come in! Knowing the amazing expertise in this division on how tech like GenAI is shaking up entrepreneurship and creating new business models, we'd be super grateful for any thoughts as we nail down the curriculum. We're especially curious about:

• Essential AI Concepts & Skills: What foundational GenAI know-how and practical skills do you think are must-haves for undergrad business students, especially those with an entrepreneurial bug?
• Key AI Tools: Any specific GenAI tools or platforms you'd recommend for students to get their hands dirty with, keeping in mind what's relevant for general business roles and for entrepreneurs?
• Real-world Application & Entrepreneurial Projects: Got any cool ideas for the project with local businesses? What kinds of GenAI-powered solutions, analyses, or even new venture concepts might be really impactful (and doable!) for students to work on with SMEs/startups?
• Emerging Trends & Entrepreneurial Implications: What's on the horizon with GenAI – any new developments, ethical points to consider, or specific ways it's changing the game for entrepreneurs (like creating new markets or shaking up old industries) that you think are vital to include?
• Additional Insights: Any other nuggets of wisdom, cool research, case studies, handy resources, or general advice you have for putting together a course like this for business students right now, especially with an entrepreneurship education hat on?

Any ideas, suggestions, or cool resources you think we should check out would be fantastic. Feel free to drop a line in this thread (if you think it's a good chat for everyone) or shoot an email to me directly at m.muhammad@ttu.edu.

Really appreciate you taking the time to read this and any insights you can share! It all helps in pushing entrepreneurship education forward.

Thanks so much!

Hello Colleagues,

We're in the midst of planning a new undergrad course here at Rawls College of Business (Texas Tech) and would love to tap into the collective wisdom of this group. Thinking about Generative AI – it feels like we're all navigating how to best move past seeing it just as a 'potential cheating issue' and more as a game-changer we need to get our students ready for. That's a big part of what's driving this new course.

The course is called "Value Creation in a Changing World," and the big idea is to help our management students get ready for the fast-paced business world out there. We want them to be forward-thinkers with an entrepreneurial spark, able to spot and create value even when everything's in flux.

A good chunk of the course will dive into Generative AI. We're thinking of covering things like:

• The basics of GenAI and what it means for different business areas and new startup ideas.
• The key AI skills that today's business pros and entrepreneurs really need.
• Hands-on practice with some of the popular AI tools that are useful for business and getting a startup off the ground.

To wrap things up, students will team up for a capstone project with local businesses (startups and SMEs included). They'll help these companies figure out how to make the most of AI for their growth and new ideas.

This is where you all come in! Knowing the amazing expertise in this division on how tech like GenAI is shaking up entrepreneurship and creating new business models, we'd be super grateful for any thoughts as we nail down the curriculum. We're especially curious about:

• Essential AI Concepts & Skills: What foundational GenAI know-how and practical skills do you think are must-haves for undergrad business students, especially those with an entrepreneurial bug?
• Key AI Tools: Any specific GenAI tools or platforms you'd recommend for students to get their hands dirty with, keeping in mind what's relevant for general business roles and for entrepreneurs?
• Real-world Application & Entrepreneurial Projects: Got any cool ideas for the project with local businesses? What kinds of GenAI-powered solutions, analyses, or even new venture concepts might be really impactful (and doable!) for students to work on with SMEs/startups?
• Emerging Trends & Entrepreneurial Implications: What's on the horizon with GenAI – any new developments, ethical points to consider, or specific ways it's changing the game for entrepreneurs (like creating new markets or shaking up old industries) that you think are vital to include?
• Additional Insights: Any other nuggets of wisdom, cool research, case studies, handy resources, or general advice you have for putting together a course like this for business students right now, especially with an entrepreneurship education hat on?

Any ideas, suggestions, or cool resources you think we should check out would be fantastic. Feel free to drop a line in this thread (if you think it's a good chat for everyone) or shoot an email to me directly at m.muhammad@ttu.edu.

Really appreciate you taking the time to read this and any insights you can share! It all helps in pushing entrepreneurship education forward.

Thanks so much!