Lively interview of sustainability, innovation, and entrepreneurship researcher Michael Lenox in Strategy Researcher Virtual Proseminar video series Episode 13: https://youtu.be/1dwO8C43Ua4
View the full series here: https://lnkd.in/dCtHwEz
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Professor Richard Makadok
Brock Family Chair in Strategic Management
Purdue University
Web: http://www.makadok.com
"It is better to fail in originality than to succeed in imitation."
-- Herman Melville