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PhD studentship - Climate Change and Social Entrepreneurship of Vegan CoPs on Social Media

  • 1.  PhD studentship - Climate Change and Social Entrepreneurship of Vegan CoPs on Social Media

    Posted 12-06-2021 15:29

    The University of Bristol, School of Management is accepting applications for a (supervisor-led) PhD studentship on Climate Change and the Social Entrepreneurship of Vegan Communities of Practice on Social Media.


    Apply by 6th January 2022 to start in October 2022. 

    Project overview

    The PhD studentship aims to investigate (1) how Communities of Practice (CoPs) that promote vegan and plant-based eating habit may shape public discourse on climate change on social media; (2) to what extent their activities online may influence public policy making on sustainable food consumption. Discussions about everyday practices of food consumption in relation to climate change can be highly controversial. How CoPs promoting vegan and plant-based eating deal with this controversy and influence public belief about climate change, whether they contribute to fuel further misinformation or whether they drive more sustainable choices in food consumption, are among the main questions that this PhD project will seek to answer.

    The PhD studentship offers an exciting opportunity to explore and apply computational research methods (e.g. social media and text analytics, visual network analysis) in combination with qualitative research to investigate complex social phenomena. The PhD will advance the field of management by contributing to research on collaborative views of social entrepreneurship and show how CoPs, by facilitating the collective learning of daily practices on social media, can be agents of social change.


    Dr Roberta Bernardi
    Dr Oliver Chen
    Dr Edwina Zhu


    Applicants should hold a 2:1 Bachelor's degree and hold or expect to gain a Masters degree with merit, or equivalent qualifications in a requisite discipline. The funding of this studentship is open to International and UK applicants.

    Funding details

    • 5-year award (3 years full-time, pro-rata during the write-up period in Year 4).
    • Fee waiver plus UKRI stipend (currently £15,609 per year). The "package" also includes a teaching contract, expected to be of value no less than £2,000 in years 1 and 4 and no less than £4,000 in years 2 and 3.

    How to apply

    • Submit your application for the Management PhD programme (including ethnicity information) by the deadline through the UoB online system. Click on the 'Apply now' button to access the Admissions Portal, complete the application form, and submit supporting documentation including a personal statement that sets out your experience, suitability, and motivation for doctoral study, including why you are the right candidate for this studentship.
    • In the funding section of the application form, you need to indicate that you wish to be considered for the supervisor-led School of Management bursary.
    • Only applications that are complete by the deadline will be considered. 

    Contact information

    Dr Roberta Bernardi (lead supervisor): roberta.bernardi@bristol.ac.uk

    Roberta Bernardi
    University of Bristol
    Bristol UK