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Advice for teaching the Lean Startup Method?

  • 1.  Advice for teaching the Lean Startup Method?

    Posted 10-31-2018 07:43
    I hope to assemble a panel of expert teachers for a Professional Development Workshop at the next meeting of the Academy of Management, to be held in Boston in August, 2019. (I groaned when I looked at the calendar! It seems as though, between writing submitting, reviewing, attending, and reflecting, the AOM meeting is perpetual!)

    The topic: How to best teach the Lean Startup Method

    The ideal panelist: a teacher who is familiar with the Lean approach in entrepreneurship (Ries, Blank, Osterwalder and others), some the underlying theories (McGrath, Teece, Popper, Zott, etc), AND some classroom exercises and assignments that creatively guide students in learning, applying, improving, and even extending the Lean approach. The audience will expect you to share your experience, expectations, results, and student feedback from your exercise. 

    The surprise panelist: a consultant or entrepreneur who still has experience in the approach, theory, and teaching of Lean, but who is not a standard academic professor or researcher.

    The heretical panelist: a person passionate about the goals of Lean, and yet who knowingly and intentionally teaches a multiplicity of lessons, some of which contradict the Lean approach.

    Basic requirements: you must be passionate, articulate, and enthusiastic. As much as academics declare a love of knowledge, we must also capture and hold the attention of the audience with good story-telling and old-fashioned entertainment. You must also be planning to attend the AOM conference in August in Boston. (This panel does not provide any funds or passes.)

    The next step: send me an email (ted@tedladd.com) with the contribution you would like make to this panel. If I receive a critical mass of replies, I will assemble and submit the proposal to AOM.

    Deadline: Please reply by Dec 9, 2018.

    My promise: I will respond to each email, no matter what. And I will share ALL of the (reasonable) ideas (along with attribution) during the AOM PDW. (By replying to this email, you signal that you are willing - and happy even - to share your ideas with other members of the Academy.)

    With kind regards, gratitude for your shared enthusiasm for entrepreneurship, and my congratulations on a success Halloween costume,

    Ted Ladd PhD

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    Professor of Entrepreneurship and Research Fellow
     
    Hult International Business School
    San Francisco | Boston | New York | Ashridge | London | Dubai | Shanghai
    Email    ted.ladd@hult.edu

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    Instructor
     
    Harvard University
    Cambridge
    Email    ted_ladd@fas.harvard.edu

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    Mobile     307-413-3333