My former student Caleb and his brother Josh have built an amazing software tool for capturing customer discovery. I have used http://launchboard.io/ twice in teaching Entrepreneurship and Strategy classes at NTU Singapore. Personally, I found that it does an excellent job of organizing the entropy of having fifty students explore new business ideas. This is especially helpful when the course is very short (only 2 weeks long), but you still want the students to engage real potential customers in iterative problem solving, and "get out of the classroom." Moreover, it seems to be useful to the students after the class ends. I have had requests from students who want to keep playing with it months after their marks are in...
Geoff Archer
I'll second this. I've had my students record interviews over the last couple of years. I've had them share some with me so I can check that they are doing the interviews and to provide feedback on their interviewing skills. I do spend 3 or 4 class sessions on doing interviews and hypothesis testing with a major emphasis on asking open-ended questions to test hypotheses. (I have a few short articles I have them read and I show them this video.) This semester I've increased the percent of interviews that they should have recorded to 75% and required them to store them in Dropbox or Google Drive. I emphasize that the major reason is so that team members who weren't present during the interview can listen and offer their interpretation. Plus, when they re-listen to it themselves they may pick up on something they missed live or to go back to earlier interviews to see to get insights into hypotheses they hadn't made at the time. If all they have are some written notes, they are short-changing themselves. The bonus for me is that I ask them to share the folder where they have the interviews stored so I can see that they are doing real interviews and to give them some feedback (I skim through 2-3 per team).
Dave
David J. Hansen, Ph.D.
Associate Professor of Entrepreneurship
College of Charleston
Associate Editor of the Journal of Research in Marketing and Entrepreneurship (JRME)
Editor of the Special Issue in JRME on "The Business Model Canvas and Customer Development"
Primary instructor for: New Venture Modeling, Ecopreneurship and Social Entrepreneurship
With modern technology, interviews can easily be audio-recorded. This might sound overly formal but if this kind of research happens in an academic study it is a sine qua non for the validity of interviewing data, plus also a good exercise for students (they will learn to respect the power of background noise ). In general, interview data should always be audio-taped unless the respondent declines that. But under normal circumstances, a respondent would not decline an audio-record, in particular if it is a non-sensitive topic. Hope this is helpful!
No recommendations, but I am keenly following this thread.
Brock Stout
On 9 November 2016 at 07:31, Roxanne Zolin <r.zolin@qut.edu.au> wrote:
You could use the Ethics Approval approach, in which they have to get a signed statement from the participant.
I thought of photographs but people would likely decline.
Or just trust them and let the results stand witness to their honesty.
Cheers,
Roxanne
Dr. Roxanne Zolin | Associate Professor | School of Management
QUT Business School | Queensland University of Technology | www.qut.edu.au/business
Phone: + 61 7 3138 5095 | Mobile: 0433 400 113 | Email: r.zolin@qut.edu.au | CRICOS No. 00213J
Posted on behalf of Patricio Mori:
My question relates to how you can apply Lean Startup methodology without primary research. I teach undergraduate students and I don't have assurance that they actually did the interviews or they just made them up. Any advise would be highly appreciated.
Patricio Mori
Assistant Professor Management
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Brock M. Stout, PhD
Entrepreneurship, Organizational Development, and International Business
SolBridge International School of Business
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