Dear colleagues,
I'm pleased to share two related interviews that speak directly to ENT interests in AI, entrepreneurial judgment, business, and society.
Interview 1 (embedded in Interview 2)
This conversation focuses on the development of "The Promise of Fuzzy Set Theory for Entrepreneurial Judgment" (ETP, 2025), addressing:
· When entrepreneurial judgment challenges AI and enables smarter strategic decisions.
· How fuzzy logic contributes to entrepreneurship research.
· Whether AI can truly make better decisions than humans.
▶️ Interview 1: https://youtu.be/nOBkAS3AV2U
Interview 2 (full interview, including Interview 1)
How AI Is Truly Transforming Business and Society: Systemic Reflections
This full interview examines how systemic AI reshapes decision-making and organizations, interacts with sustainability goals, and exposes global tensions and regional policy challenges under deep uncertainty. It reflects insights drawn from 30 years of AI research and explores:
· Systemic and paradoxical perspectives on AI.
· AI's effects on organizations, sustainability, and the SDGs.
· Policy tensions and regional priorities under deep uncertainty.
· The boundaries between AI and entrepreneurial judgment.
▶️ Full interview: https://youtu.be/Ux5baJSvQss
Suggested citation:
Nobre, F. S. (2026). How AI Is Truly Transforming Business and Society: Systemic Reflections. Interview. IT University of Copenhagen. https://youtu.be/Ux5baJSvQss
Comments and reflections are very welcome.
Best wishes,
Farley
Farley S. Nobre, Ph.D., M.Sc., B.Sc. Eng.
Guest Researcher, IT University of Copenhagen
Professor, Graduate Business School, UFPR, Brazil
ORCID: https://orcid.org/0000-0002-1595-8903
LinkedIn: https://www.linkedin.com/in/farley-s-nobre-ph-d-1199825/
e-mails: f.nobre@ufpr.br ; fsmnobre@gmail.com
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Farley Nobre
Associate Professor
Federal University of Paraná
Brazil
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