The Art of Lean Startup: A Conversation about Experimental Strategy and Cultural Entrepreneurship
Come join us in Copenhagen for our Showcase Symposium featuring distinguished scholars exploring one of the most pressing puzzles in organizational theory and entrepreneurship research: How can entrepreneurs tell compelling, coherent stories to stakeholders to enroll their support while simultaneously embracing pivoting and strategic change through entrepreneurial experimentation?
Featuring the following scholars as panelists:
- Matthew Grimes (Cambridge)
- Christian Hampel (Imperial)
- Yuliya Snihur (IESE)
- JF Soublière (HEC Montréal)
- With discussant Greg Fisher (Indiana)
The aim of this symposium is to generate rich conversation, connect scholars interested in this puzzle, and spark ideas for future research at the intersection of lean startup, experimental strategy, and cultural entrepreneurship.
Add to your AOM schedule-you won't want to miss this conversation!
(See attached flyer).
Time: Sunday, July, 27, 2025, 10:15AM - 11:45AM CEST (GMT+2/UTC+2)
Location: Bella Center in Hall D- D3-m12
Best,
Devin Burnell (TCU), Jonathan Preedom (LSU), Jim Whitbeck (UCCS)
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Devin Burnell
Assistant Professor of Entrepreneurship
Neeley School of Business
Texas Christian University (TCU)
Email:
d.burnell@tcu.edu------------------------------