When: March 3, 2026 3pm (CET)
Title: AI in Family Firms: Opportunities, Challenges and Realities
Speakers: Jonas Soluk
Artificial Intelligence is increasingly shaping how businesses create value, make decisions, and build capabilities. This webinar explores how AI is becoming relevant for family firms and what this means for researchers and practitioners alike. We will discuss how family firms approach AI adoption, what opportunities and barriers they face, and how their unique characteristics influence digital transformation. Drawing from both academic insights and practical experiences, the session will highlight real-world examples, recent developments in the field, and key questions for future research. The aim is to spark dialogue and reflection among scholars interested in innovation, technology, and family businesses.
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Sofia Brunelli
RDP IFERA Team
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