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PDW Entrepreneurial Experimentation: Research and Practical Tools for Tomorrow

📅 Sunday, July 27, 2025 | 🕒 15:00–16:30 CEST | 📍 Location:Bella Center: Hall C- C3-m5

🔗 Sign up now: https://forms.gle/pxQM7vofQbHM5dVc6

How can entrepreneurs design experiments to navigate uncertainty and unlock innovation? How can scholars study these processes more rigorously and collaboratively?

Join us for an exciting and highly interactive Paper Development Workshop (PDW) exploring the frontiers of entrepreneurial experimentation-as theory, method, and real-world tool. If you're interested in how entrepreneurs can test, learn, and innovate in uncertain environments-and want to engage interactively with top scholars on this topic-this workshop is for you. We'll be mixing research insights with hands-on breakout sessions where participants co-create new frameworks for entrepreneurial experimentation. Come network, brainstorm, and leave with actionable tools and research ideas.

Building on the momentum of last year's symposium, this 90-minute PDW convenes leading scholars and engaged participants to:

• Explore cutting-edge research on experimental logics in entrepreneurship
• Co-develop practical frameworks and tools on entrepreneurial experimentation
• Engage in hands-on activities and thematic roundtables
• Bridge theory and practice through research incubation and practitioner insights

Speakers and Roundtable Leads:

Erkko Autio – Imperial Business School
Elena Novelli – Bayes Business School
Chiara Spina – INSEAD
Teppo Felin – Utah State University

Please register your interest here: https://forms.gle/pxQM7vofQbHM5dVc6
Divisions: ENT, STR, TIM - all welcome!

We look forward to welcoming you in Copenhagen. Please share widely with colleagues who may be interested.

Best wishes,

Yuki Yuan and Erkko Autio (organisers)

Imperial Business School