EGOS 2018 SUB-THEME 43: MULTIMODAL METHODS IN ORGANIZATION RESEARCH
Convenors:
Joep Cornelissen - Rotterdam School of Management
Curtis LeBaron - Brigham Young University
Matthias Wenzel - European University Viadrina
Deadline: January 8, 2018
Advances in mobile computing have democratized the use of digital technology. Thanks to reduced costs and increased ease of use, photo and video technology, eye-tracking, wearable sensors, etc., are more accessible to organization scholars than ever and enable scholars to collect and analyze data in new and different ways. Importantly, these technologies deliver "multimodal data", i.e., data that reflect the simultaneous unfolding of talk, bodily movements, and materiality in time and space.
Multimodal data are interesting and relevant for the empirical examination of organizational phenomena, as they allow researchers to record richer and more detailed data compared to more traditional methodologies, conduct more fine-grained analyses, and help reviewers and readers "see" and verify the research results. However, digital technology is not just an instrumental tool that researchers can use to display social reality in a more "accurate" way; rather, depending on the choices made, digital technology foregrounds some aspects of social reality while silencing others, thus making it a "tool-in-use" that both enables and constrains organization scholars in the practice of generating empirical research results. This points to the need for a more reflective use of "multimodal methods"-the collection and analysis of multimodal data based on digital technology-that takes the practice of collecting and analyzing multimodal data more seriously.
The aim of this sub-theme is to provide a forum for engaging discussions that continue and advance debates on the use of multimodal methods in organization research. Therefore, we invite papers that present surprising results based on multimodal data and unpack the complex practice of using multimodal methods in organization research. We welcome both conceptual and empirical papers that extend our understanding of the spectrum of possibilities that multimodal methods offer, reflect on the limits of collecting and analyzing multimodal data, and elaborate on ways in which organization scholars can constructively cope with these limits. Some of the questions that submissions could address are:
• What kinds of surprising and previously unnoticed phenomena do multimodal methods render accessible? How do multimodal methods help scholars understand known organizational phenomena in new ways?
• Which aspects of organizing do multimodal methods not render accessible? How can scholars reduce such blind spots?
• What are the specific benefits and drawbacks of different types of multimodal data? Are there interesting but underutilized types of multimodal data?
• How can/should organization scholars gain access to and use multimodal data in light of ethical, technical, and other issues and concerns?
• How do specific recording procedures and choices enable and constrain research outcomes that are based on multimodal data?
• How do established ways of analyzing (qualitative and quantitative) data help scholars make sense of multimodal data, and what are their constraints when applied to multimodal data?
• How can scholars analyze multimodal data in new, more innovative ways?
• How can scholars present the outcomes of their analyses in journal formats without losing (too much of) the richness of their multimodal data?
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