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AOM Symposium – Revisiting Franchising Research

  • 1.  AOM Symposium – Revisiting Franchising Research

    Posted 07-20-2017 17:03

    You are cordially invited to attend the AOM symposium


    Revisiting Franchising Research: A Multidisciplinary Conversation

     
    While franchising has become an increasingly popular form of business organization, it remains prone to many challenges. With this symposium, we propose to bring together scholars from different disciplines-strategy, entrepreneurship, marketing, and organizational behavior-to bridge silos across different approaches on franchising. By studying some of the core topics on franchising while testing diverse theories at multiple levels, this symposium aims at providing linkages between theoretical implications and practical insights on franchising.


    Symposium organizers:
    Fabrice Lumineau & Shiau-Ling Guo (Purdue U.)


    Symposium discussant:
    Steven C. Michael (U. of Illinois at Urbana-Champaign)
     
    Symposium papers:
    1. Shiau-Ling Guo & Fabrice Lumineau (Purdue U.): The Role of Executives in Franchise Contract Design
    2. Tashlin Lakhani (The Ohio State U.) & Rosemary Batt (Cornell U.): Franchising, Job Quality, and the Role of Franchisors: Evidence from the U.S. Restaurant Industry
    3. Melih Madanoglu & Gary J. Castrogiovanni (Florida Atlantic U.): When Does Franchising Enhance versus Reduce Firm Performance? A Knowledge-Based Explanation
    4. Assâad El Akremi & Karim Mignonac (U. Toulouse 1 Capitole): The Adverse Effects of Multi-Unit Franchising on Chains' Performance


    Monday, August 7 2017
    4:45PM - 6:15PM – Hyatt Regency Atlanta in Piedmont
    Session #1406

     
    With apologies for cross posting.


    Best regards,

     

    Fabrice Lumineau, Ph.D.

    Assistant Professor of Strategic Management

    Krannert School of Management – Purdue University

    West Lafayette, IN 47907 – USA

    My academic webpage: https://www.krannert.purdue.edu/faculty/fluminea/home.php


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