Dear fellow scholars,
please find below our CfP for the IJEIM Special Issue on
"Entrepreneurial Marketing".
Please excuse possible cross-posting.
_____________________________________
International Journal of Entrepreneurship and Innovation Management (IJEIM)
Special Issue on "Entrepreneurial Marketing - The Interface between
Marketing and Entrepreneurship"
Guest Editors: Sascha Kraus, Salzburg University of Applied Sciences
(Austria) and Reinhard Schulte, Leuphana University, Lueneburg (Germany).
Deadline (for Full Papers): 14 January 2008
Entrepreneurial marketing is a term which is receiving increasing use.
It essentially encompasses two very
distinct areas of management: marketing and entrepreneurship. Several
overlaps between these two
disciplines have recently become obvious. Empirical evidence suggests
that a significant relationship exists
between an enterprise’s marketing and entrepreneurial orientations
exists, both widely being responsible for
corporate success.
A notable amount of academic work towards this topic has been on the
role of marketing in SMEs,
although some scholars have also addressed the application of
entrepreneurial thinking towards the
marketing side of an enterprise, regardless of whether it is a large,
established, new or young venture. In
these cases, attempts have been made to transfer entrepreneurial
concepts to marketing concepts, such as
marketing strategy, product development, sales, or buyer behaviour. On
the other hand, many researchers
have tried to apply marketing ideas to new ventures. In addition, many
entrepreneurial activities, like the
identification of new opportunities, the application of innovative
techniques, the conveyance of products to
the marketplace, and successfully meeting customer needs in the chosen
target market, are also elementary
aspects of marketing theory.
Without doubt, marketing plays a crucial role not only in developing,
producing, and selling products or
services, but also in guiding recruiting efforts and raising capital.
However, it can be stated that successful
entrepreneurs undertake marketing in unconventional ways. They rely on
interactive marketing methods
often communicated through word-of-mouth rather than a more traditional
marketing mix. They monitor the
marketplace through informal networks rather than formalised market
research, and generally adopt more
entrepreneurial approaches to marketing activities. However, depending
on the business model, a
sophisticated and formalised initial market research can be crucial for
a successful market entry.
Research findings on the interrelation between marketing and
entrepreneurship are extremely fragmented so
far, and there is no integrated analysis or comprehensive theory yet.
This special issue therefore aims at
contributing to the theory building of entrepreneurial marketing. Truly
innovative research is appreciated.
Papers can be purely theoretical or theory-driven empirical work
(quantitative or qualitative).
Potential topic areas suitable for review articles include but are not
limited to:
* Similarities, differences and interfaces of marketing and entrepreneurship
* Novel, innovative, risk-taking and proactive ways of marketing in new
or established enterprises (such as buzz marketing, guerrilla marketing,
viral marketing, internet marketing, public relations etc.)
* Marketing for start-ups and new ventures
* Strategic marketing (strategy, planning etc.) in start-ups and new
ventures
* Entrepreneurial pricing
* Entrepreneurial advertising
* Entrepreneurial marketing for hiring and retaining employees
* Entrepreneurial marketing for raising financial resources
* Dealing with uncertainties in new and growing ventures
* Initial market research
* Opportunity evaluation by market research
* Pre-market entry marketing
* Relationship marketing
* Leveraging limited marketing recourses
* Identifying and evaluating marketing opportunities
* Optimizing marketing/sales tools for an entrepreneurial setting
Submitted papers should not have been previously published nor be
currently under consideration for
publication elsewhere.
All papers are refereed through a peer review process. A guide for
authors, sample copies and other
relevant information for submitting papers are available on the Author
Guidelines page:
http://www.inderscience.com/mapper.php?id=31
Paper Submission Deadline: 14 January 2008
You may send one copy in the form of an MS Word file attached to an
e-mail (details in Author Guidelines)
to the following:
Dr. Sascha Kraus
Susbst. Prof. for Entrepreneurship, Intrapreneurship & Innovation
Salzburg University of Applied Sciences
Urstein Sud 1
A-5412 Puch/Salzburg
Austria
E-mail:
sascha.kraus@fh-salzburg.ac.at
Prof. Dr. Reinhard Schulte
Leuphana University, Lueneburg
Institute of Business Administration
Endowed Chair for Entrepreneurship
Scharnhorststr. 1, UC 6.133, POB
21314 Lueneburg
Germany
E-mail:
schulte@uni-lueneburg.de
with a copy to:
IEL Editorial Office
E-mail:
ijeim@inderscience.com
Please include in your submission the title of the Special Issue, the
title of the Journal and the name of the
Guest Editor
Source:
http://www.inderscience.com/browse/callpaper.php?callID=716
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Ventures HO!