Dear Prospective Author,
Business Expert Press's focus is on publishing concise, academically sound, no-nonsense, applied books aimed at providing supplemental material for advanced undergraduate and MBA business education as well as for the business executive education marketplace, an underserved market segment. These short books (160 pages on average) will be used in executive education, and as supplementary material in undergraduate and MBA programs. They might also be useful for the professional market. The books will be supplemented, as necessary, with cases, articles, newsletters and simulations, and to this end BEP distributes its books through University Readers, Xanedu and in selected cases Harvard Business Publishing – the leading providers of cases and course packs.
There are several reasons why you might want to consider publishing a book with BEP. You could use such a book in your teaching, both in traditional settings and executive settings. The book could enhance your consulting practice. It would give you an easy "underlined item" on your vita. Business Expert Press will sell your book both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.
As you might know from your own executive teaching and/or consulting experiences or those of your colleagues, the material available for this market segment is sparse. Most educators rely on extracts from textbooks, articles, readings, cases, etc. all, often, precariously tied together in custom packets. It has been Business Expert Press's experience that the best executive education/MBA teachers often distribute some of their own work in these custom packets. You might already have your own "technical notes" that you ask your students to read or your own PowerPoint presentations that you use to teach specific topics. These materials can serve as the starting point of a short book.
As the collection editor for entrepreneurship, I will review and approve your proposal and offer you feedback on your manuscript prior to approving it for production. Professional copy editors will also help you polish the manuscript. Business Expert Press employs a quick, 120-day production timeline from start to printed book in-stock.
Business Expert Press is headed by David Parker, formerly editor-in-chief for business publishing with Pearson Education. David published more than 10 successful first editions with Pearson and in four years as the head of BEP has signed more than 225 books and published more than 115 books with leading authors in many fields of business.
Converting your expertise into a short focused book for the business education market will be a valuable contribution. If you have an idea for a book that would fit this business model, please contact me via email. I look forward to discussing this opportunity with you.
Sincerely,
Scott Shane
scott.shane@case.edu
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