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AOM 2010 - PDW announcement

  • 1.  AOM 2010 - PDW announcement

    Posted 06-01-2010 13:40
    Apologies in advance for cross-posting...

     

    Colleagues interested in discussing the intellectual sustainability of the concept of "Competitive Advantage," please consider attending the following PDW and/or Symposium at the 2010 AOM Conference:

     

    PDW

     

    Competitive Advantage: Theoretical Challenges & Insights from Value-Price-Cost Approaches

     

    Program Session #: 348 | Submission: 10087 | Sponsor(s): (BPS, ENT, OMT, RM, TIM)
    Scheduled: Saturday, Aug 7 2010 3:45PM - 5:45PM at Le Palais Des Congres in 511F

     

    Symposium

     

    Positioning for Advantage: Value Minus Cost

     

    Program Session #: 1030 | Submission: 10088 | Sponsor(s): (BPS, OMT, TIM)
    Scheduled: Monday, Aug 9 2010 3:00PM - 4:30PM at Le Palais Des Congres in 510A

     

     

    The PDW will begin by highlighting theoretical and empirical challenges with the concept of Competitive Advantage and introducing the Value-Price-Cost (VPC) framework (or bargaining/value based framework) as a means to shift attention to value creation and value capture. Next, several distinguished scholars will argue how to resolve some of these issues by reconciling competitive advantage with VPC approaches. The session will conclude with an open forum Q&A session with the presenters on directions for future research in the area. 

     

    The related Symposium will provide a venue for additional discussion and debate over whether and how the VPC framework is an efficacious way to define and analyze positioning for competitive advantage. This session will also conclude with an open forum Q&A session.

     

    Panelists include:

     

    ·         Paul Drnevich, University of Alabama

    ·         Marvin Lieberman, University of California at Los Angeles

    ·         Tammy L. Madsen, Santa Clara University

    ·         Scott Newbert, Villanova University

    ·         Steven Postrel, University of California Irvine

    ·         Mike Ryall, University of Toronto

    ·         Gordon Walker, Southern Methodist University

     

    Information on the PDW is available at: http://program.aomonline.org/2010/Session_Details.asp?print=true&SubmissionID=10087

    Pre-registration is strongly encouraged for this PDW.  Interested participants can register at:

    https://secure.aomonline.org/PDWReg

     

    Information on the Symposium is available at: http://program.aomonline.org/2010/Session_Details.asp?print=true&SubmissionID=10088

     

    We look forward to your participation at one or both of these events. 

     

    Best regards,

    Paul Drnevich, Tammy L. Madsen, and Scott Newbert

     
    ________________________________________________
     
    Scott L. Newbert, Ph.D.
    Associate Professor of Management
    Villanova School of Business
    Villanova University
    2077 Bartley Hall
    800 Lancaster Avenue
    Villanova, Pennsylvania 19085 USA
    Tel.: +1 610-519-5440
    Fax: +1 610-519-6566
     
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