I have used Threshold Entrepreneur with good results in my undergraduate entrepreneurship class (mostly seniors). I would expect that it would also be OK for a graduate level class, as long as they have not already exposed to a simulation like MarkStrat. Our MBAs use MarkStrat in their core marketing class, which already gives them a simulation experience before they get to my class (and MarkStrat is more complex and flashy in its features...but is not really on target for an entrepreneurship experience).
The link is:
http://www.greatsims.com/
Jeffrey A. Martin, Ph.D.
<st1:place w:st="on"><st1:placename w:st="on">McCombs</st1:placename> <st1:placetype w:st="on">School</st1:placetype></st1:place> of Business
The <st1:placetype w:st="on">University</st1:placetype> of <st1:placename w:st="on">Texas</st1:placename> at <st1:city w:st="on"><st1:place w:st="on">Austin</st1:place></st1:city>
1 University Station B6300
<st1:place w:st="on"><st1:city w:st="on">Austin</st1:city>, <st1:state w:st="on">TX</st1:state> <st1:postalcode w:st="on">78712-0210</st1:postalcode></st1:place>
Off: (512) 232-4750 Fax: (512) 471-3937
jeffrey.martin@mccombs.utexas.edu
I am a professor of entrepreneurship at <st1:placename w:st="on">American</st1:placename> <st1:placetype w:st="on">University</st1:placetype> in <st1:state w:st="on"><st1:place w:st="on">Washington</st1:place></st1:state> and am considering including an entrepreneurial simulation in my graduate level entrepreneurship course. The course is centered on planning, starting and running an entrepreneurial venture to include the development of a business plan. Could you foreard to me references to such simulations that would be suitable for a 16 week graduate course in entrepreneurship? A short description of the simulation and the contact would be very helpful. I would be most
appreciative of your reply.
<st1:place w:st="on"><st1:placename w:st="on">American</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>
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