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Technology Ventures by Dorf and Byers
Please note that a new edition of my colleague's textbook on high-growth
entrepreneurship was just published by McGraw-Hill. Co-authored by Richard
Dorf (University of California, Davis) and Tom Byers (Stanford
University), "Technology Ventures: From Idea to Enterprise" is valuable to
anyone interested in how technology enterprises are built and how they
grow.
As the first textbook to comprehensively address this topic, "Technology
Ventures" provides an engineering-focused, action-oriented approach for
students, academics and professionals alike. The book takes readers
through the comprehensive, step-by-step process of starting a technology
enterprise. Most importantly, it details the critical differences between
scientific ideas and business opportunities. For more details about the
second edition and instructor resources, see
http://techventures.stanford.edu.
Riitta Katila
Assistant Professor
Management Science & Engineering Department
and Stanford Technology Ventures Program
Stanford University
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Ventures HO!