* * * EABIS and IESE Research In Public Domain * * *
A New Paradigm for the "Bottom of the Pyramid":
Corporate-Entrepreneurship Partnerships to Develop
Customers, Portfolios and Markets
How do social entrepreneurial initiatives create value?
Can they compete with purely profit-driven business?
Can they collaborate with them? If yes, then how?
EABIS and <st1:place><st1:placename>IESE</st1:placename> <st1:placename>Business</st1:placename> <st1:placetype>School</st1:placetype></st1:place> Publicly Release New Knowledge & Learning Materials and other Outputs from Year-Long Research Project
The European Academy of Business in Society (<st1:personname>EABIS</st1:personname>) is pleased to introduce you to some of the key deliverables and new knowledge and learning materials from "A New Paradigm for the Bottom of the Pyramid: Corporate-Entrepreneurship Partnerships for Customer-, Portfolio- and Market-Development", a 1-year research project led by Dr. Johanna Mair and Dr. Christian Seelos at <st1:place><st1:placename>IESE</st1:placename> <st1:placename>Business</st1:placename> <st1:placetype>School</st1:placetype></st1:place>.
EABIS Sharing New Knowledge
This is the first step in a process to publicly disseminate all of the new knowledge and learning developed to date through the EABIS Corporate Funded Research Programme, sponsored by founding partners IBM, Johnson & Johnson, Microsoft, Shell and Unilever. This programme constitutes a unique interface between leading global companies and top European business schools and research centres to further the debate on the role of business in society and bring corporate responsibility issues into the mainstream of management education and practice.
A Research Focus on Company-Social Entrepreneur Partnerships
The IESE "Bottom of the Pyramid" research project focused on an in-depth examination of developing countries as potential new markets for corporations. Entering and creating markets at the Bottom of the Pyramid allows companies to develop their future customers and rethink their product/service offerings. In addition they are able to make a tangible contribution towards meeting the UN Millennium Development Goals. We encourage readers to communicate this fascinating and thought-provoking research to colleagues interested in Bottom of the Pyramid issues such as developing market business models, corporate partnership and social entrepreneurship.
Project Deliverables
Listed below are some of the major deliverables from the work done by Dr. Mair and Dr. Seelos that we believe will be of interest to the broadest possible audience. A complete list of research outputs from the IESE project is now available through the EABIS website. For more information, please click here.
1. Final Report
- Includes a summary and highlights key findings
2. Presentations
- View presentations delivered at a dedicated EABIS-IESE event titled "Social Entrepreneurs as Competitors and Partners in Global Markets" (<st1:city><st1:place>Barcelona</st1:place></st1:city>, 19 September 2005). These presentations provide interesting insights and give a complete overview of social entrepreneurship and Bottom of the Pyramid.
3. Research Cases
- "BRAC – An Enabling Structure for Social and Economic Development" by C. Seelos, J. Mair (28pp, pdf)
- "Wasteconcern" by C. Thurner, C. Seelos, J. Mair (21pp, pdf)
4. Research Papers
- "Comparative Analysis of Social Entrepreneurial Business Models" by J. Mair, O. Schoen (22pp, IESE Working Paper, pdf)
- "How social entrepreneurs enable human, social, and economic development" by C. Seelos, J. Mair. (15pp, <st1:place><st1:placename>Harvard</st1:placename> <st1:placename>Business</st1:placename> <st1:placetype>School</st1:placetype></st1:place> (Ed.) – "Alleviating Global Poverty" – Forthcoming, pdf)
Additional Materials
Further research and teaching materials on this subject have been generated by the research team outside of the parameters of the <st1:personname>EABIS</st1:personname> Corporate Funded Project, of which two important examples are listed below. A full list of additional materials is also available through the <st1:personname>EABIS</st1:personname> website – please click here. We would like express our gratitude to both Dr. Mair and Dr. Seelos for making this publicly available.
5. European Business Forum Magazine Article – An excellent summary for the business reader.
- "Sustainable Development, Sustainable Profit" by C. Seelos, J. Mair (5pp, article from the European Business Forum magazine, winter 2005, pdf)
6. Teaching Materials
- Social Entrepreneurship Creating Economic and Social Value, MBA 2005 Fall Semester, Prof. Johanna Mair (14pp, syllabus, pdf)
- List of social entrepreneurship teaching materials published by <st1:place><st1:placename>IESE</st1:placename> <st1:placename>Business</st1:placename> <st1:placetype>School</st1:placetype></st1:place>: Case Studies – Teaching Notes – Technical Notes, J. Mair (14pp, Word)
With kind regards,
The EABIS Team
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