Dear AOM colleagues,
I think that you will find the following announcement interesting (see
press release below). The initiative brings novel ideas not only to the
business management body of knowledge, but to the process of idea
dissemination as well.
Please feel free to participate. Thank you.
Cristian
Cristian Mitreanu
Founder and Lead Researcher, RedefiningStrategy.com
Founder, BizBigPic
3304 N Broadway 235
Chicago, IL 60657, USA
cmitreanu@redefiningstrategy.com
773-610-9132
==========
A FUNDAMENTAL THEORY OF BUSINESS HAS BEEN DEVELOPED AT LAST
Press Release
CHICAGO--August 31, 2006--For the first time in business history, a
fundamental theory of business has been developed. Introduced under the
initiative BizBigPic, the theory provides a comprehensive and dynamic
picture of what happens in business at the fundamental level.
Although business has been studied for over a hundred years, the field has
lacked its most important element, a fundamental theory. As a result, in
order to deal with the business big picture, practitioners and academics
alike have been using a collection of disparate concepts, commonly dubbed
as "business fundamentals," without the support of a unifying platform.
Anchored in the customer's problem solving behavior, a fixed reference
system in the dynamic business environment, the theory introduced by
BizBigPic solves this problem. It provides a unique framework capable of
describing in a wide variety of terms (financial: average margins, sales:
sales cycle length, organization: vertical integration, etc.) the
variation of an organization's business conditions under the influence of
the two fundamental forces, commoditization and innovation.
"An organization is fundamentally healthy when the intended business
approach and the approach resulting from daily operations are aligned
relative to the customer's problem solving behavior," says Cristian
Mitreanu, who developed the theory. "However, this is a highly unstable
state of affairs due to the powerful effect of commoditization. Therefore,
in order to sustain a healthy foundation, organizations must constantly
innovate and adjust their portfolio of offerings and markets. In some
cases, they might even have to change their intended business approach."
Another first is represented by the universal formula for success included
in the theory. A notion traditionally belonging to the domain of corporate
strategy, this formula represents a breakthrough. Its relativity to the
customer's problem solving behavior has facilitated for the first time in
business history the unification of the rational view ("strategy is
planned and implemented top-down") with the adaptive view ("strategy
emerges bottom-up from daily operations"), an unresolved issue that has
rendered the discipline of corporate strategy almost irrelevant over the
years.
Rather than using a book as the main tool for idea dissemination,
BizBigPic takes a novel alternative route by using a web-based solution,
where the theory is introduced in 10 chapters (steps). However, unlike the
narrated chapters of a book, these chapters consist only of an axiom and a
chart, inviting readers to flesh out their own stories. To complement
their own business experiences and knowledge, and therefore making the
most of the BizBigPic experience, readers are encouraged to engage in the
discussions supported by the web-based solution (www.bizbigpic.com).
About BizBigPic
BizBigPic is intended to help individuals, entrepreneurs and employees,
achieve enduring success in business, part of their broader quest for a
successful existence. BizBigPic is a way of thinking, a place, and a
community. Its initial stage of development is driven by the introduction
of a fundamental theory of business, which provides individuals with a
comprehensive and dynamic big picture of the business environment.
Cristian Mitreanu, who previously founded the research initiative
RedefiningStrategy.com, founded BizBigPic in August 2006. Visit BizBigPic
at
www.bizbigpic.com.
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