Greetings to everyone!
I am excited to report that, after 35 years, I am moving back to Michigan in the Fall where I am going to be, among other things, teaching Introduction to Entrepreneurship at Central Michigan Univ. Michigan is where I grew up so this is greatJ However, the move also means adopting to a new teaching environment and all that goes with that. As I understand it, their (our) curriculum calls for the Business Model Canvas to be introduced in the first course on Entrepreneurship (the one I am teaching) It has been suggested that I select a text that covers Business Models (Osterwalder's BM Canvas.)
I know of a few texts that discuss Business Models (Barringer & Ireland, 2016) but none that actually present Osterwalder's framework. Does anyone have a suggestion for a textbook that does that or that comes close?
Looking forward to the discussionJ
Ventures HO!
John Bunch
Benedictine College / Central Michigan Univ
jbunch@benedictine.edu
jfsbunch@yahoo.com
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