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Colleagues,

Please see below for information on a special issue in the Journal of Strategic Marketing with a specific focus on open innovation, entrepreneurship and co-creation: http://explore.tandfonline.com/cfp/bes/rjsm-open-innovation

Open Innovation and Co-creation of Value: Linking Entrepreneurship and Marketing in the Social Commerce Era

Call for Papers

Co-creation is the process of involving different stakeholders in creating value for firms and markets. Co-creation is the process of engaging consumers or firms in value creation that creates a new marketing strategy for firms, shifting from the traditional strategy of value creation for customers to a new strategy of value creation with customers. In the marketing literature, discussion has focused on how developing economies provide rich opportunities for large firms to market their products in a profitable yet inclusive way as a method of poverty alleviation (London and Hart 2004; Prahalad 2005). However, less is understood about how social entrepreneurs draw upon principles of open innovation to co-create value with various stakeholders including their ultimate 'beneficiaries'. Overall, the intersection of marketing and entrepreneurship raises important hitherto addressed questions concerning open innovation, social entrepreneurship and the co-creation of social and economic value within either developed or developing economies.

Although co-creation of value may develop marketing strategies, firms also need to consider ethical issues of co-creation in current social commerce era. This little known era of research, in particular, ethics in social media and co-creation is also an area with high interested in this special issue.

Suggested Topics

Possible topics of papers may include (but are not limited to):

·         Literature review on co-innovation, open innovation, co-creation of value,

·         How open innovation develops entrepreneurship,

·         Open innovation and intellectual property rights,

·         Open innovation and new product development,

·         The role of social media in developing co-creation and open innovation,

·         Issues related to co-innovation,

·         Issues related to co-branding in promoting brand equity and recognition,

·         Co-creation process of entrepreneurial opportunities

·         Open innovation and social entrepreneurship in developed/developing economies

·         Entrepreneurship in Base of the Pyramid (BoP) markets

·         The intersection of sociology, entrepreneurship and marketing

·         Marketing businesses in their early and nascent stages

·         Ethical issues of co-creation of value with customers

·         Ethical issues of co-creation of value with different stakeholders

·         Social commerce and co-branding in co-creation context

·         Antecedents of co-creation of value such as social influence and social commerce features

·          

Important deadlines

Submission Deadline: 30 March 2016
Final Decision and Notification: 25 November 2016

References

Featherman, M, Hajli N, Risk of e-Services in Social Commerce Era, Journal of Business Ethics 2015, 1-19.

Hajli N. Sims J, Social Commerce: The Transfer of Power from Sellers to Buyers, Technological Forecasting and Social Change 2015, In Press.

George, G., McGahan, A. M., & Prabhu, J. (2012). Innovation for Inclusive Growth: Towards a Theoretical Framework and a Research Agenda. Journal of Management Studies, 49(4), 661-683

London, T., & Hart, S. L. (2004). Reinventing strategies for emerging markets: beyond the transnational model. J Int Bus Stud, 35(5), 350-370.

Prahalad, C. K. (2005). The fortune at the bottom of the pyramid: Eradicating poverty through profits. Upper Saddle River, NJ: Wharton School of Publishing.

Hajli M. Powell P, Shunmugam M, A study on the continuance participation in online communities with Social Commerce Perspective, Technological Forecasting and Social Change 2015, In Press.

Hajli N, Lin X. Exploring the Security of Information Sharing on Social Networking Sites: The Role of Perceived Control of Information. Journal of Business Ethics 2014, (ePub ahead of print).

Hajli, N. Lin, X., Featherman, M.S., & Wang, Y. (2014). Social Word of Mouth: How Trust Develops in the Market. International Journal of Market Research, 56(5), 673-689.

Jihyeong Son, Amrut Sadachar, Srikant Manchiraju, Ann Marie Fiore, Linda S. Niehm, (2012) "Consumer adoption of online collaborative customer co‐design", Journal of Research in Interactive Marketing, Vol. 6 Iss: 3, pp.180 - 197

Hajli M. The Role of Social Support on Relationship Quality and Social Commerce. Technological Forecasting and Social Change 2014, 87, 17-27.

Bios of Guest Editors

Dr Nick Hajli is a Lecturer in Marketing and Entrepreneurship in Newcastle University London. Nick received his PhD in Management from Birkbeck, University of London. He sits on the editorial board of several academic journals as the advisory board and guest editor including the Journal of Research in Interactive Marketing, Technological Forecasting and Social Change, International Journal of Information Management, and Journal of Strategic Marketing. His active research areas are marketing ethics, consumer decision making in a social commerce context, co-creation of value with consumers and healthcare development.  His research has appeared in the top 20 journals used in Business School Research Rankings such as Journal of Business Ethics.  He has also published on refereed journals such as Expert Systems with Applications, Technological Forecasting and Social Change, International Journal of Market Research, International Journal of Information Management and other quality journals.

Professor Michael Bourlakis is a Professor in Logistics & Supply Chain Management, Director of Demand Chain Management Community (Head of Department), and Head of Supply Chain Research Centre. He is also the joint Editor-in-Chief of a leading logistics journal (International Journal of Logistics: Research and Applications) and he is on the Editorial Board of six other journals. His recent research interests lie in e-business and supply chain management, sustainability and supply chain management and the marketing and supply chain management interface.  In 2014, Michael became a Fellow of the Chartered Institute of Logistics and Transport.  Michael has an applied, industry-led research perspective examining logistics and supply chain management issues via multi- and inter-disciplinary lenses. Subsequently, he has produced more than 170 publications (including 44 journal papers) and his work has appeared in leading supply chain management, marketing and business journals such as, inter alia, Supply Chain Management: An International Journal, International Journal of Logistics: Research and Applications, International Journal of Logistics Management, Industrial Marketing Management, European Journal of Marketing, International Marketing Review, Journal of Marketing Management, Environment and Planning D and Technological Forecasting and Social Change. 

Dr Andreas Giazitzoglu is a lecturer in Entrepreneurship at Newcastle University's Business School. His research and teaching falls into two strands: firstly, business growth; secondly the sociology of entrepreneurship. He has contributed to key debates in identity, social policy and social class.

Dr Jonathan Kimmitt is a Lecturer in Entrepreneurship at Newcastle University Business School. His academic background stems from issues related to international development and entrepreneurial strategies for poverty reduction. More specifically, he has looked at how microfinance institutions in developing countries allow entrepreneurs to move through a process of opportunity development taking into account their varying aspirations and motives. He is currently working on projects that develop this area as well as considering the ethics of inclusive innovation.

Editorial information

·         Guest editor: Nick Hajli, Lecturer in Marketing and Entrepreneurship, Newcastle University London, UK (nick.hajli@ncl.ac.uk )

·         Guest editor: Michael Bourlakis, Professor in Logistics & Supply Chain Management, Director of Demand Chain Management Community (Head of Department), Head of Supply Chain Research Centre (m.bourlakis@cranfield.ac.uk)

·         Guest editor: Andreas Giazitzoglu, Lecturer in Entrepreneurship, Newcastle University Business School, UK (andreas.giazitzoglu@newcastle.ac.uk)

·         Guest editor: Jonathan Kimmitt, Lecturer in Entrepreneurship, Newcastle University Business School, UK (jonathan.kimmitt@ncl.ac.uk )

Jonathan Kimmitt
Lecturer in Entrepreneurship
+44 (0) 191 208 1614

http://www.ncl.ac.uk/nubs/staff/profile/jonathan.kimmitt

Newcastle University Business School
5 Barrack Road, Newcastle upon Tyne, NE1 4SE
Tel: +44 (0) 191 208 1500
www.ncl.ac.uk/nubs