Humanistic Tourism – a possibility?
"The world is a book and those who do not travel read only one page."
―Augustine of Hippo
"Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one's lifetime."
―Mark Twain, The Innocents Abroad/Roughing It
Traveling is hailed as key to discovering humanity and exploring the unknown while discovering oneself. Tourism, in contrast, has often been viewed as a source of cultural imperialism, environmental destruction, and conflict between visitors and visited. In this conference, we are exploring how tourism can be rethought and enacted as a force for common good creation. We will explore the tourism industry through a humanistic lens and discuss how tourism can build character, protect dignity and promote well-being within the planetary boundaries.
The conference will be held in a center of tourism, Sardinia, Italy by the Humanistic Management Network and its Italian Chapter, October 13 and 14, 2015. During this time Cagliari offers a beautiful glimpse into the pearl of the Emerald Sea and will provide a fitting environment for thoughtful conversation. In a first part we will explore the conceptual underpinnings of humanistic tourism, in a second part we will explore how humanistic tourism has been applied and finally we explore the conditions under which humanistic tourism understood as travel that protects dignity and promotes human well-being within the planetary boundaries is feasible.
Conferences by the Humanistic Management Network stand out for their conceptual rigor but also the high-quality interaction they foster between thought leaders in academia, practice and policy. Our conferences provide ample room for conversation and thoughtful interaction to build relationships for future collaboration ultimately aimed at shaping the agenda for a transition towards a life-conducive economy.
We invite you all cordially to be part of this journey!
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Program Draft
Tuesday 13 October 2015, Department of Economics and Business Science - Cagliari |
8:30-9:00 | Registration |
9:00-9.15 | Welcome address Maria del Zompo, Rector, University of Cagliari Michael Pirson, Professor, Fordham University and Partner, The Humanistic Management Network |
| Conceptual underpinnings: What is humanistic tourism? |
9:15-10.00 | Shaping a humanistic perspective for the tourism industry Claudio Baccarani, Professor, University of Verona Role of dignity and well-being in the value proposition of tourism Jason Elliot, Bestselling author Travel- the hidden power of transformation and understanding |
10:00-10:45 | Panel discussion: Is humanistic tourism possible? Moderator: Michael Pirson, Professor, Fordham University and Partner, The Humanistic Management Network Panelists: Giacomo del Chiappa, Professor, University of Sassari Sustainability orientation: facilitator for humanistic tourism? Hunter Lovins, Professor of Sustainable Business, Bard University, TIME 100 Hero of the Planet How sustainability imperatives can foster life-conducive tourism |
10:45-11:15 | Coffee break |
11:15-12:45 | Discussion World Café style- interactive conversations on shared learning experiences and developing agenda for next steps. |
12:45-14:00 | Lunch |
| Practical Perspective: How can humanistic tourism be implemented? |
14:00-14.45 | Humanistic tourism: dream or reality? Moderator: Ernestina Giudici Mario Cioffi, General manager, Cormoran Hotel Well-being through leisure and reflection? The example of Emozioni network Maria Della Lucia, Professor, University of Trento Destination learning- a possibility for character building? |
14:45 -15:30 | Panel discussion: How can humanistic tourism be implemented? Panelists: Lucio Murru, Director, Olbia Airport (tbc) Building shared prosperity via tourism Luisa Varriale, Professor, University Parthenope, Naples Educational tourism: an opportunity for better tourism? |
15:30-16:00 | Coffee break |
16:00-18:00 | Discussion World Café Style |
Wednesday 14 October 2015 – Department of Economics and Business Science - Cagliari |
8:30-9:00 | Registration - Light breakfast |
9:00 – 9:15 | Welcome and Reflection on first day |
| Policy perspective: Under which conditions does humanistic tourism work? |
9:15- 10:00 | Policy imperatives for humanistic tourism Barbara Argiolas, Cagliari Council/ Assesssore regionale Building, shaping and strengthening local communities through global ties
Rita Cannas, Professor, University of Cagliari The European sustainable tourism indicators: a stimulus for better tourism
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10:00-10:45 | Panel discussion: Moderator: Giuseppe Melis, Professor, University of Cagliari Panelists: Manca Paolo, President, Federalberghi Sardegna (tbc) Hospitality refined and redefined
Emanuela Marrocu, Professor, Director of CRENOS Industry standards for better tourism |
10:45-11:15 | Coffee break |
11:15- 12:45 | Discussion World Café Style |
12:45-13:00 | Closing comments |
13.00 | Lunch |