Call for Chapter Proposal Abstracts
You are cordially invited to contribute a chapter proposal (initially as a two-page abstract) for the forthcoming handbook entitled:
Handbook of Research Methodologies and Design in Neuro-entrepreneurship
Editors:
Mellani J. Day, Colorado Christian University,
Mary C. Boardman, Globalytica LLC, and
Norris Krueger, Entrepreneurship Northwest/School of Advanced Studies
Publisher: Edward Elgar Publishing Inc. http://www.e-elgar.com/
Anticipated publication date: Spring 2017
HANDBOOK OVERVIEW
This handbook explores the emerging field of experimental and neuroscience-driven research that will serve as a reference, provide an overview of the current literature, and present cutting-edge methodologies by pioneers in the study of neuro-entrepreneurship. Specifically, the handbook will provide concrete, theory-based examples of new ways to conduct research that can shed light into such areas as how entrepreneurs process information and make decisions and allow us to ask newer, better questions. These examples will also serve as models for entrepreneurship scholars who want to engage in neuro-entrepreneurship research but have hesitated due to the complexity of the theoretical frameworks and methodologies required to understand deep cognitive phenomena. Finally, it will shed light on the nature of an answerable question using neuroscience techniques.
As with the other social sciences, the study of entrepreneurship identifies many seemingly conflicting behaviors. We see entrepreneurs coming from various backgrounds, experiences, and environments, with a complexity that stretches the limits of the deep and narrow study common in academic research. Even focusing on a "narrow" area such as cognition quickly becomes complex due to perceived and unperceived influences (chemical and physical) in the brain of the entrepreneur, along with her interpretations and reactions to those influences before any action is ever taken.
Over the past decade, researchers' interest in these influences and responses has increased, partly from the brain-based tools that are increasingly accessible as neuroscience has grown more accessible (See Krueger & Welpe, 2008; Stanton, Day & Welpe, 2010). Indeed, like their neuroscience-based research cousins in economics, marketing, and other behavioral sciences, entrepreneurship researchers have tentatively begun to step into this space but quickly hit cross-disciplinary barriers. Entrepreneurship scholars tend to be less trained in the relevant research tools that include design, implementation, and interpretation. A prominent example is the relative dearth of controlled experiments in entrepreneurship. Experiments are vital to understand reactions in the brain to entrepreneurial stimuli, for example in laboratory experiments using functional magnetic resonance imaging (fMRI), electroencephalogram (EEG), magnetoencephalography (MEG) or positron emission tomography (PET). Experimental studies in entrepreneurship research specifically, however valuable and growing, are still relatively uncommon. Nonetheless, current lab and field experiments in entrepreneurship are clear evidence that experimental tools will advance our understanding of entrepreneurs and entrepreneurship (Gielnik, et al. 2014)
Now that neuro-entrepreneurship has been introduced as a field of study, we seek to explore the nature of an answerable question using neuroscience techniques. Other business disciplines, such as marketing and economics, have already made important advances into neuroscience-driven experimental studies. This type of study is cross-disciplinary, conducted in a laboratory setting, and requires trained specialists to set up and run the equipment and then to assist with the interpretation of the results. This handbook will fulfill a need for guidance with specific methodologies and examples of the current research in this area, and for suggestions and recommendations for future neuro-entrepreneurship research.
AREAS OF INTEREST
The scope is fairly inclusive and is by nature interdisciplinary, representing basic empirical descriptive and/or exploratory research. This research should be theory-based and designed for laboratory settings with experiments, such as gaming, video, decision-tree and other manipulations. These might address such areas as opportunity recognition, intentions, perceptions, learning or self-efficacy, as they pertain to the study of entrepreneurship. The research might incorporate fMRI, PET, MEG, EEG or other neuroscience-based testing alone or in combination, such as eye-tracking combined with EEG. We hesitate to specify too narrowly the possibilities, however proposals with the following characteristics are desired:
· Existing experimental research studies and designs that can be translated into neuroscience-based testing; these may be pulled from other disciplines and applied to the study of entrepreneurship
· Proposals that discuss the nature of an answerable question in entrepreneurship research using neuroscience-based techniques
· Proposals that explain and demonstrate specific methodologies appropriate to answer neuroscience-based questions in entrepreneurship research
· Other cutting-edge neuroscience-based experimental studies not covered above that might apply
SUBMISSION GUIDELINES
• Proposed chapters must be previously unpublished.
• Book chapter abstracts submitted electronically to the editors no later than August 28, 2015
• Notification of accepted book chapter abstracts: September 14, 2015
• Full book chapters submitted electronically to the editors no later than January 18, 2016
• Revisions of accepted book chapters: May 2, 2016
• Final draft of book chapters submitted electronically to the editors no later than June 6, 2016
• Anticipated publication: Spring 2017
For inquiries (and submissions), please contact the editors:
Mellani J. Day, Ph.D., Colorado Christian University, Email: mday@ccu.edu
Mary C. Boardman, Ph.D., Globalytica, LLC, Email: mary.boardman@gmail.com
Norris Krueger, Ph.D., School of Advanced Studies/Entrepreneurship Northwest, Email: norris.krueger@gmail.com
Mary C. Boardman, Ph.D | Methodologist | Globalytica, LLC
The Thought Leader in Analytic Techniques
1892 Preston White Dr. Suite 300, Reston, VA 20191
mobile: 405-410-9004 | email: mboardman@globalytica.com; mary.boardman@gmail.com
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