Regarding a training program for female business owners in Pakistan, my colleagues and I are looking for cases in the following areas:
--human resources, from the perspective of the owner of a very small business
--business organization tools, for enhancing productivity, safety and health guidelines, organizing the office and workplace, etc.
--basic marketing, from the perspective of the owner of a very small business
--selling yourself and your vision
--social media, from the perspective of the owner of a very small business
Cases that present entrepreneurs in developing countries are particularly of interest, but not a requirement.
In addition to full, university-level cases, mini-cases would also great.
With sincere thanks for your help,
Dr. Amanda Bullough
Assistant Professor of Management and Vice President of Women in the Academy of International Business
University of Delaware
Lerner College of Business & Economics
Business Administration Department
Office 311
Newark, DE 19716
PH: 302-831-1778
Fax: 302-831-4196
bullough@udel.edu
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