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Universities can be (often are) block-headed bureaucracies, so the anonymous instructor probably has no choice but to take a two-pronged approach. Survive the disinterested and thick students by being fantastically clear about what it takes to make a good grade and require little thought or initiative. Obviously this is contrary to how you would teach (coach) entrepreneurs, but they aren't entrepreneurs. For the few who are, help them progress on an individual basis by learning from the market, developing business models, validating, pivoting, all the things you know to do. After a while you will have some successful alumni who can come to class and act as role models, so you will at least reach more than in the past.

Business students study business in order to get a job. Most do not care to create businesses. Maybe you can get more non-business students as well. They are likely to be more motivated due to self-selection and they may bring other capabilities to the party.

Hopefully you can have some fun with those who are entrepreneurial.

Alex

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