All,
Pablo Martin de Holan’s recent article on “The Bitter Truth about Entrepreneurial Success” contains too few real “Truths” to have attracted the attention that it has – although the debate that it has sparked may help clarify some issues related to the field of Entrepreneurship.
Before addressing these, though, let’s look at four of the assertions that de Holan makes
First, de Holan asserts that “entrepreneurship research and education has exploded since the internet bubble made start-ups a beacon of light for ambitious youngsters.” Perhaps this timing is true in Europe, but de Holan is at least a decade late for the U.S. and has also focused on the wrong cause(s). Entrepreneurship started to bloom in the U.S. in the early 1990s and was driven by several factors other than the internet bubble, which would not even begin for another 5+ years. Among these other factors were (1) the development of entrepreneurship curricula by myriad schools of business; (2) a strong emphasis on entrepreneurship by the Academy of Management and the United States Association for Small Business and Entrepreneurship (USASBE), the two major academic organizations supporting entrepreneurship research and teaching in the U.S.; (3) the development of several major national and international business plan competitions; and (4) most importantly, a major change in U.S. federal law that allowed U.S. universities to commercialize the research that their faculty had done which had been funded by U.S. government grants. Thus, USASBE began giving awards for the “Outstanding Undergraduate and MBA Programs in Entrepreneurship” in 1991 and in 1997 added another for Outstanding PhD Programs in Entrepreneurship. There were at least two to three finalists for each such Award, as well as over a half dozen or more applicants – all of whom had complete curricula of three to five (or more) entrepreneurship courses, not just one as de Holan implies. And, in these courses, students developed business plans for new ventures which they proposed to start. They then took these plans to the various major business plan competitions mentioned above, including Texas’ Moot Corp Competition, which went international in 1989; San Diego State’s Venture Challenge, which was started in 1991; the Georgia Bowl, which was started in 1992; and Nebraska’s New Venture Competition, which was started in 1994. In addition, in most cases, the winning teams’ plans were based on technologies that had become available at their respective universities because of the changes that had been made in the federal law noted above. Two of the first of these ventures were the University of Texas team that won the 1992 Moot Corp Competition and the University of Georgia team that won the 1994 Nebraska Competition. Moreover, neither teams’ plan involved the internet – de Holan’s proposed cause for the boom in entrepreneurship education. Instead, both plans involved the commercialization of new health care technologies that were developed by different Texas and Georgia faculty members supported by federal grants.
Second, de Holan’s notes that “becoming an entrepreneur is immensely difficult, so much so that the oddity is when a start-up survives, not when it fails.” It is true that entrepreneurship requires a lot of effort and is not easy. But it is not “immensely difficult” either. Thus, the historical start-up success rate in the U.S. is that about 20% of all start-ups succeed, i.e., are still in business after 5 years. This is not a great success rate, but 1 in 5 is not an “oddity” either. In addition, in order to get the high returns that they require on their capital, VC’s create funds that invest in many ventures (usually about 20). Over 30% of these ventures (5 to 7) lose some or all of the capital invested in them, another 30+% (5 to 7) become marginally profitable, and a third 30+% (5 to 7) earn attractive returns. The VC succeeds if just one of the ventures s/he funds becomes immensely successful, i.e., makes returns well in excess of 10 times the money invested in them. However, while the VC “fails” on the 60+% of the ventures that “lose some or all of the funds invested in them” (30+%) and those that “breakeven” (30+%), and just gets by on the 30+% that “earn good returns,” the founding entrepreneur succeeds on all of the latter ventures as well as on some of the 30+% of the “marginally profitable” ventures. Put differently, the founding entrepreneur’s success rate for such VC-backed new ventures is well over 40%, usually nearly 50%, and on occasion approaches or even exceeds 60% - none of which is an “oddity.” In short, de Holan’s stated “facts” regarding start-up feasibility do not correspond to any real world data – ay least not in the U.S..
Third, de Holan also states that “Professors pretend that their students can be transformed into an “entrepreneurial leader” in a short MBA quarter shared with three other classes.” Once again, one must ask: “What universe does de Holan live in?” At every major university that I know of that offers a major in Entrepreneurship – and this includes private schools such as Harvard, Stanford, Northwestern, Columbia, and NYU, public schools such as the Georgia Institute of Technology, Kennesaw State University, and the University of Georgia, and others – one MUST take at three to five (or more) courses to major in a field, i.e., at least 35% to 50% of their electives and 20% to 25% of all of their courses. Also, the first or second of these courses will almost always emphasize the “costs” of pursuing an entrepreneurial career – and encourage many to drop out of the “entrepreneurship” major if they are unwilling to bear these costs.
Fourth, de Holan states that “for the first time in the history of Harvard [his reference is to the Harvard Business School (HBS), not Harvard University], entrepreneurship became the most popular career choice a few years ago.” Unfortunately, de Holan did not clarify precisely what he means by “career choice.” Is it (1) the courses that one takes at the HBS; or is it (2) the career that one follows after graduation from HBS? As it turns out, it doesn’t matter because de Holan’s wrong either way. Let me address the latter option first. One of the things that HBS does very well is to track its graduates and the careers they follow. In this context, HBS has reported for decades that over 30% of its graduates have become successful entrepreneurs. For instance, I got my MBA from HBA in 1965, almost a half century ago – which is slightly more than a “few years ago” – and almost 33% of my graduating class has pursued an “entrepreneurial career” – and the vast majority have done so very successfully. Put differently, entrepreneurship as a post-graduation career path is not a new thing at HBS – a fact that “puts the lie” to at least one of de Holan’s claims. But what if one wants to focus only on the courses that one takes while attending the HBS MBA Program? Here again, it depends on how one counts courses. For instance, when I got my MBA, one of the most popular classes at HBS (over 15% of the class took it) was General Georges Doriot’s “Manufacturing” course. But “Manufacturing” was NOT a quarter class and it was not about manufacturing (i.e., production). Rather it was a course in which one worked on a team basis on a specific project for the entire year. And what were these projects? In most instances, they were in depth analyses of specific opportunities that lead to the creation of new ventures designed to capitalize on the opportunity being analyzed. That year, there was also a “small business” class that was more about “entrepreneurship” than “small business,” as well as various “Independent Studies” in which one could examine specific issues in which one was interested. In this context, two members of my MBA section used such Independent Studies to develop plans that they turned into successful new ventures almost immediately after graduation. If one counts the “Manufacturing” class, the “Small Business” class and all of the various “Independent Studies” that focused on new venture creation, “entrepreneurship” was one of the most popular career choices at HBS in 1965. And this was 50 years ago. Thus, de Holan’s assertion that “entrepreneurship became the most popular career choice a few years ago” is not an accurate statement – although it might be “technically true” if one restricts one’s view solely to HBS courses that have “entrepreneurship” in their title.
Finally, what is de Holan’s BIG conclusion about Entrepreneurship? It’s that “It is not a science, it is not an art. It is … a practice, and as a practice, only practice will make you better.” Oh WOW! How can I ever contain myself?
Apparently, de Holan has never learned something known by U.S. educators for nearly a century, namely that there are, in fact, four different types of learning. (1) The acquisition of facts about various topics. (2) The development of concepts and theories about different types of phenomena and how they work, (3) The development of skills in the application of such concepts and theories, and (4) The development and or modification of values about different types of situations. The key point here is that different “teaching” methods are needed to “achieve” each of these different types of educational objectives. It may be that lectures are an efficient, and perhaps even effective, way to communicate “facts.” Lectures are not the best way to develop skills in application, however. So, what is? The answer is simple: Practice! More specifically, faculty supervised “guided practice” in the analysis of various situations in order to develop “skills in application.” This is, in fact, one of the major reasons for the use of the “case method” of teaching, which essentially provides students an opportunity to practice their analysis skills on the “real world” situations described in their cases. As most readers realize, the “case method” is one of the primary teaching techniques used at HBS. In fact, it is the underlying truth behind Charles Gragg’s foundational 1940 article used to support the use of the case method, namely “Because Wisdom Can’t Be Told”!
Having said this, one also needs to realize that the case method is only one of the ways that one can develop skills in application. In the field of entrepreneurship, another option is the development of business models and/or business plans on a new venture that one might like to start. If anyone would like to better appreciate this point, I strongly suggest that you attend one of the major national or international business plan competitions held in the U.S. and Canada every year. These include (1) The Georgia Bowl, which is held in early February (this year the 6th and 7th) in Atlanta, GA, (this year at Georgia Tech); (2) The Cardinal Challenge, which is hosted by the University of Louisville in Louisville, KY, typically the third weekend of February; (3) The Nebraska New Venture competition, which is held in Lincoln, NE, typically the third week of March; (4) The Stu Clarke Competition, which is hosted by the University of Manitoba in Calgary, Manitoba, typically the last week of March; (5) The University of Oregon’s New Venture Challenge, which is held in Portland, OR, the first week of April; (6) Rice University’s Competition, which is typically held at Rice in Houston, TX. the second week of April, and (7) The Global Challenge of Venture Labs (formerly Moot Corp), which is usually held in Austin, TX, the first week of May. Most of these competitions welcome guests. Also, in the vast majority of these competitions, almost all of the finalists, including the winner, successfully start the ventures proposed by the teams involved. Which is the key point of Gary Cadenhead’s book – No Longer Moot (2002) – on the Venture Labs Competition.
Those interested in entrepreneurship education might also want to visit USASBE’s website, which lists the various universities that have won its “Outstanding Model Program Awards” at both the undergraduate and MBA levels from 1991 onward. Not only will you learn who has won, in many cases, there will be information on how to contact individuals at the winning schools in order to get more details about their “award winning” programs. Alternately, feel free to contact me at
cwhofer@hotmail.com since, as Past President of USASBE and one of those who helped Arnold Cooper and Karl Vesper co-found the Academy’s Entrepreneurship Division, I have copies of much of this information.
One final point: To the best of my knowledge, E.M Lyon has never won the Global Challenge of Venture Labs, nor has it ever placed a team among the four Finalists, or among the Top 10
Sincerely,
Dr. Charles Hofer
Former President of USASBE & Former Chair of the Academy of Management’s Business Policy and Strategy Division.
----- Original Message -----
From: "Colin Jones" <
Colin.Jones@UTAS.EDU.AU>
To:
ENTREP@AOMLISTS.PACE.EDU
Sent: Wednesday, December 24, 2014 5:09:11 PM
Subject: Re: [ENTREP] The bitter truth about Entrepreneurship
Merry Christmas to all!
I spoke on this issue at the United Nations recently
You can hear my response here,
http://vimeo.com/111947733
Hopefully a positive way for us all to move forward
Regards
Colin Jones
From: Beth-Anne Schuelke-Leech <
baschuelkeleech@HOTMAIL.COM<mailto:
baschuelkeleech@HOTMAIL.COM>>
Reply-To: Beth-Anne Schuelke-Leech <
baschuelkeleech@HOTMAIL.COM<mailto:
baschuelkeleech@HOTMAIL.COM>>
Date: Thursday, 25 December 2014 1:42 am
To: "
ENTREP@AOMLISTS.PACE.EDU<mailto:
ENTREP@AOMLISTS.PACE.EDU>" <
ENTREP@AOMLISTS.PACE.EDU<mailto:
ENTREP@AOMLISTS.PACE.EDU>>
Subject: Re: [ENTREP] The bitter truth about Entrepreneurship
Dear Pablo;
Thanks for sharing this. In my experience of being involved in three start-ups and working in industry as a professional engineer for over a decade before joining academia, entrepreneurship takes building bridges to other disciplines and drawing on people whose skills complement one's own. To learn it if it doesn't come naturally, takes being mentored on specific projects. Being an entrepreneur isn't theoretical or academic. All academic disciplines would do better to teach and learn how to cross academic boundaries in meaningful ways. That means working with technical experts and practitioners, as well as business and policy experts. Many of us do this in quiet ways, but it is often not recognized or rewarded in traditional academic departments. . We hire and promote our own and those that publish in the journals that we value. Instead, it is 'how many articles have you published this year?' Even those of us that study innnovation and entrepreneurship rarely cross these boundaries.
I had an opportunity to study a top business school a couple of years ago to see what collaborations they had with academics outside of their own school. In a large faculty of over 100, there were two of them working with other academic departments. The engineering department in the university couldn't even get the Business faculty to teach the engineering innovation courses because of the salary/tuition disparity. It simply wasn't worth it to the Business faculty to teach and mentor non-business majors. It was clear to me that while they talked about wanting to promote interdisciplinary collaboration and innovation, they didn't practice it.
I am not trying to single out Business programs. They do a better job than most in looking out to the problems of business and the economy. Business schools have much to contribute from their knowledge and understanding of entrepreneurship. However, they are less likely to help practitioners that are busy starting businesses (rather than aspiring to study them) unless they learn to meet them where they are. I think that this is one of the reasons that universities seem to hire business professionals and entrepreneurs to teach entrepreneurship, whether they have PhDs or not. It is hard to find the skills internally.
There are excellent models of educational programs that teach skills and practice to their students. Many of these programs are in community colleges and trade schools. There are also models of university faculty and programs doing the right things. We are going to have to figure out how to promote and value these. With the way that the technology and educational needs are changing, we are going to have to figure out how to model the complex and collaborative world that we study if we expect to continue to be recognized as knowledge leaders.
Kindest regards,
Beth-Anne
Beth-Anne Schuelke-Leech, P.Eng, MBA, PhD
Director of Manufacturing Innovation and Policy, Ohio Manufacturing Institute
Assistant Professor, The John Glenn School of Public Affairs
The Ohio State University
250B Page Hall
1810 College Road
Columbus, OH, 43210
614.456.7629
schuelke-leech.1@osu.edu<https://email.osu.edu/owa/redir.aspx?C=jCNqmfIQ40WDfk2akWQwyPcW6nxoutAIxtaoFMCfjy12NsgUURnOLP3xSNsTBYN55IqqPDmKedQ.&URL=mailto%3aschuelke-leech.1%40osu.edu>
From: Pablo MARTIN de HOLAN <
pmdeh@INCAE.EDU<mailto:
pmdeh@INCAE.EDU>>
To:
ENTREP@AOMLISTS.PACE.EDU<mailto:
ENTREP@AOMLISTS.PACE.EDU>,
Date: 2014/12/23 03:04 PM
Subject: [ENTREP] The bitter truth about Entrepreneurship
Sent by: Entrepreneurship Division Listserv <
ENTREP@AOMLISTS.PACE.EDU<mailto:
ENTREP@AOMLISTS.PACE.EDU>>
________________________________
Dear all,
The Financial Times offered me the opportunity to comment on the state of Entrepreneurship education, and here is what I wrote in 900 words or less: "Business schools are not serving entrepreneurs (...) They assume that learning how to build, tune and decorate a piano will automatically make you a good pianist. (...) That is the role of a business school: to act as a safe place, a sandbox where entrepreneurs can hone their skills and develop new ones, meet other entrepreneurs and investors, but especially, minimise the cost of their mistakes and decide if the exciting life of the entrepreneur is for them and their families."
As you will see, the article is not subtle but it addresses a deep flaw in the way that some institutions (repeat: some) teach Entrepreneurship. Happy to engage in an Academic debate with you all around this, but please let´s not start a contest on who teaches better: the objective was not to point out at "good" and "bad" schools, but to discuss how to serve better the entrepreneurial ecosystem around our Universities and Business Schools
Find it here
http://tinyurl.com/FT-Bitter-Truth
And of course, happy holidays!
Pablo MARTIN de HOLAN
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Ventures HO!
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jbunch@benedictine.edu>. Ventures HO!
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Ventures HO!
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