Geoff,
Some of my MBAs in Seattle have also pursued cannabis ventures. I, like you, was reticent. However, they found that the industry is not a gold rush with easy money. To the contrary, it is hyper-competitive with changing regulations, an irrational supply chain, and muddled branding. In short, it is as tough as most other sectors.
All of the teams who headed down this path faced huge challenges that presented deep learning opportunities. Indeed, those who found niches within the value chain have been more successful than those who naively attempted to grow and sell pot.
My only rule with these students: take it seriously. I did not allow or encourage slang, colloquialisms, pop culture references, or jokes from the entrepreneurs or their peers.
While I am still overcoming my own biases towards this sector, my students have embraced it. Instead of fighting them, we have together created a few good ventures and many great educational lessons.
Ted Ladd
Medical Marijuana is the new Craft Brew Pub. Oxygen bars and Hookah lounges were short-lived fads in comparison. For the past couple years it seems that every business plan class I teach has someone in it who thinks that they are the one professional exception to the pot head stereotype.
With an eye towards the university's reputation (and mine by extension), I keep hoping this will go away. To my dismay, cannabis related companies seem to be getting more intensely interesting with every passing semester. These students are adamant that the best practical use of their entrepreneurship education is planning to start a licensed marijuana growing facility.
Is this a regional thing? How are you handling Medical Marijuana business plan intenders? Do you have some general university policy or person that you can invoke or involve to discourage or disallow this sort of work? What has your experience been?
Geoff Archer, PhD
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