The Lean Start-up Methodology boasts a triumvirate of tools – the Business Model Canvas, Customer Development, and Minimum Viable Products – to improve a start-up venture's potential for profitable growth. This session will explore how these tools can be adapted and applied to social entrepreneurship, which has different goals and challenges. We will present these tools and share their shortcomings and benefits when adapted for social enterprises. Participants will work in small groups to discuss, prioritize, and then report additional problems and solutions. The session will conclude with a discussion of a proposed research agenda to test and disseminate these ideas with the goal of improving the potential for successful social start-ups.
Program Session #: 305 is on Saturday, Aug 2 2014 10:45AM - 12:45PM (but will likely end much sooner, because who can really sit in the same room for two hours!) at Sheraton Philadelphia Downtown Hotel in Independence C.
If you have specific questions or goals for attending this session, shoot me a note: I will endeavor to work your ideas and aspirations into the agenda.
See you in a few weeks!
Ted Ladd
Case Western Reserve University
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