Hi John-
My colleagues and I wish to share our new book with all those engaged in teaching entrepreneurship. We wrote Teaching Entrepreneurship: A Practice Based Approach, because we observed that even though entrepreneurship education is exploding, new approaches for teaching entrepreneurship have not kept up with the changing nature of the phenomenon.
Although the entrepreneurship process orientation is the most common approach seen in entrepreneurship education today, we posit that it is neither the most realistic nor the most effective approach for the current environment, which is characterized by increasingly high levels of uncertainty. We are not advocating a particular course or curriculum; rather, we are advancing the notion that entrepreneurship is a method composed of a portfolio of practices. And these practices can happen in any course, on any campus, with any student! The five practices include: the practice of play; the practice of empathy; the practice of creation; the practice of experimentation; and the practice of reflection.
In addition to a theoretical discussion of the five practices, we included a collection of 42 classroom exercises organized by each of the practices. Each exercise has a detailed teaching note that includes a description of the exercise, learning objectives, theoretical foundations, material needs, class plan, and teaching tips. Every one of the exercises was contributed by a Babson College professor and every one of them is tested, tried and true to the spirit of developing the next generation of entrepreneurial leaders. The exercises range from simple to complex, individual to group, short to long, and even weird to more traditional!
The writing of this book was driven by one central share belief: Teaching entrepreneurship as a method goes beyond understanding, knowing, and talking. It requires using, applying, and acting. As we trumpet for our students, our method of teaching and learning entrepreneurship requires practice. We hope you all enjoy practicing with this book.
To obtain a copy of the book, go to http://bit.ly/1iQEbKi.
Prof. Candida G. Brush
Franklin W. Olin Distinguished Chair of Entrepreneurship
Chair- Entrepreneurship Division
Research Director- Arthur M. Blank Center
Babson College- Entrepreneurship Division
Arthur M. Blank Center for Entrepreneurship
246 Forest St.
Wellesley, MA 02457
Ph- 781-239-5014 Fax- 781-239-4178
http://www.babson.edu/Academics/faculty/profiles/pages/brush-candida.aspx
http://bit.ly/1iQEbKi
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