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Developing a single innovation or trend into a broad variety of companies

  • 1.  Developing a single innovation or trend into a broad variety of companies

    Posted 01-16-2014 09:03
    Dear all,

    I'm currently looking for anecdotes or examples where a *single*
    innovation or trend developed within "cultural industries" has helped to
    spawn multiple kinds of ventures (preferably spilling over outside the
    cultural industries).

    I follow other studies in org theory that cite "cultural industries" as
    those involved in the creation of non-utilitarian products or services,
    where meaning is more ambiguous and open to interpretation. Entertainment
    and fashion are two very broad terms associated with these industries.

    I have searched online for a while, but it's difficult to find documented
    anecdotes. Any leads from this listserv's community are appreciated!

    Regards,
    Chihmao Hsieh
    Assistant Professor of Entrepreneurship
    Faculty of Economics and Business, University of Amsterdam
    c.m.hsieh@uva.nl

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