Architectural Strategy and Design Evolution in Business Ecosystems: Research Opportunities and Empirical Challenges
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Organizers: Richard Tee (EPFL), Christopher Tucci (EPFL), Jason Woodard (SMU)
Panelists: Elizabeth Jane Altman (HBS), Carliss Baldwin (HBS), Arnaldo Camuffo (Bocconi), Rahul Kapoor (Wharton), Johann Peter Murmann (ASB), Andrea Prencipe (LUISS Guido Carli)
Sponsors: ENT, OMT, BPS, TIM
Scheduled: Saturday, August 10 2013, 10:15AM - 12:45PM WDW Swan Resort in Swan 3
In the last few years, we have seen increased attention to business ecosystems and related phenomena such as industry architectures, platforms, and value networks. While these phenomena present exciting research opportunities, they also raise daunting challenges. For example, business ecosystems are often characterized by complex structures (e.g., intricate links, nested layers, and fuzzy boundaries), as well as complex dynamics (e.g., co-evolution of strategic behavior, technology, and competitive outcomes). Reasoning about strategic design choices in such turbulent environments is difficult and uncertain. Yet, the way an ecosystem’s participants shape the artifacts they produce and their relationships with each other can profoundly affect the ecosystem’s evolutionary trajectory. And while the significance of these design choices has been recognized, the theoretical and methodological tools needed to study them rigorously remain underdeveloped. This PDW aims to address this gap in two ways. First, we will examine the existing body of scholarship that bears on the topic of how firms navigate and strategize in business ecosystems, with an eye toward identifying open research questions that hold particular promise. Second, we will discuss how the emerging research community on business ecosystems can begin to address these questions, with an emphasis on the required advances in architectural representation techniques, data collection, and empirical analysis.
Main questions to be addressed by panelists and roundtable participants
1) What are you working on that is related to the structure or dynamics of business ecosystems?
2) Where have you personally gotten stuck? To what extent has the bottleneck been related to theory, methods, or empirical data?
3) How can we as a community focus our efforts to achieve deeper and more rapid progress?
Program overview
Welcome and introduction: Christopher Tucci and Jason Woodard
Panelists: Andrea Prencipe, Arnaldo Camuffo, Rahul Kapoor, Richard Tee
Discussants: Johann Peter Murmann and Carliss Baldwin
Roundtable breakout sessions
Plenary discussion: Elizabeth Jane Altman (moderator)
Closing and wrap-up: Christopher Tucci
We encourage participants to pre-register and indicate their research interests at:
http://smusg.asia.qualtrics.com/SE/?SID=SV_eKy3fAT2Zfuhn01
Christopher L. Tucci, Ph.D.
Professor of Management of Technology
Chair in Corporate Strategy & Innovation
École Polytechnique Fédérale de Lausanne
EPFL-CdM-CSI
Odyssea 1.04
Station 5
CH-1015 Lausanne
Switzerland
Tel. +41.21.693.0121
Email. <
christopher.tucci@epfl.ch>
URL.
http://csi.epfl.ch
Twitter @cltucci
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