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read IMR's latest issue - internationalization patterns of SMEs

  • 1.  read IMR's latest issue - internationalization patterns of SMEs

    Posted 04-17-2013 04:34

    Dear all

     

    I'm delighted to announce publication of International Marketing Review's second issue of 2013.  This is part 2 of a collection on 'Internationalization patterns of SMEs'.

     

    As part of IMR's 30th anniversary, free access is available here until the end of May, using these codes:

     

    Username April13

    Password emerald

     

    Geographical pathways for SME internationalization: insights from an Italian sample

    Authors: Alfredo D'Angelo, Antonio Majocchi, Antonella Zucchella, Trevor Buck
    Article Type: Research paper
    Keywords: Export performance, Exports, Geographic pathways, Human resource management, Innovation, Internationalization, Italy, Manufacturing industries, Regionalization, Small to medium-sized enterprises

    Emerging market entry node pattern and experiential knowledge of small and medium-sized enterprises

    Authors: Susanne Sandberg
    Article Type: Research paper
    Keywords: Emerging markets, Entry node, Experiential knowledge, Internationalization, Market entry, Networks, Small-to-medium-sized enterprises, Sweden

    The internet as an alternative path to internationalization?

    Authors: Noemi Sinkovics, Rudolf R. Sinkovics, Ruey-Jer "Bryan" Jean
    Article Type: Research paper
    Keywords: Born-global, Communication technologies, Exports, Information technology, International marketing, Internationalization, Internet, Performance, Psychic distance, Small to medium-sized enterprises, Virtuality trap

    Strategic re-structuring by born-globals using outward and inward-oriented activity

    Authors: Susan Freeman, Seyda Deligonul, Tamer Cavusgil
    Article Type: Research paper
    Keywords: Born-global internationalization patterns, De-internationalization, Entrepreneurs, Entry, exit and re-entry, Inward and outward-oriented activity, Management strategy, Organizational restructuring, Re-internationalization, Strategic re-structuring

    Best wishes

    Martyn

     

    Visit the International Marketing Review 30th anniversary website

     

     

    - apologies if you receive this note more than once -

     

     

    Dr Martyn Lawrence

    Publisher

    International Business and Strategy

    Emerald Group Publishing Limited

    Tel: +44 (0) 1274 785158

    Web: http://www.emeraldinsight.com

    Twitter: http://twitter.com/emeraldglobal

    LinkedIn: http://uk.linkedin.com/in/martynlawrence

     

     


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