*Apologies for cross posting*
The Journal of Indian Business Research is pleased to announce a Special Issue on
Frugal Innovation
Contributions are invited by July 31st, 2012 for consideration in this special issue.
Guest Editors: Vivek S. Natarajan, <st1:placename w:st="on">Lamar</st1:placename> <st1:placename w:st="on">University</st1:placename> & Gurumurthy Kalyanaram, <st1:place w:st="on"><st1:placename w:st="on"><st1:placename w:st="on">NMIMS</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:placename></st1:place>
Theme
The topic of this special issue is the analysis of frugal innovation. Frugal Innovation can be defined as the practice of developing low cost products -in order to create value for consumers. A more colloquial version of this is referred to as Jugaad in the Indian context.
Submission deadlines:
Deadlines to Submit Abstracts: July 31st, 2012
Notification of Acceptance: September 15th, 2012
Deadline to Submit Full papers: December 15th, 2012
The review process will take approx. 3 - 4 months.
For more information, please visit the journal website.
Best wishes,
Jo
Jo Alexander
Development Editor: Business, Management & Economics Division
Emerald Group Publishing Limited
Tel +44 (0)1274 515614
Email jalexander@emeraldinsight.com
www.emeraldinsight.com
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