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Dear List Members,

I'm getting ready to teach a half-semester introductory graduate entrepreneurship course that's a
prequel to our business plan and new venture finance courses. I am thinking that the focus of the
course would be either the concept of entrepreneurship or a focus on opportunity recognition.

If you can recommend a text (other than your own), I'd appreciate any suggestions. If anyone is
interested I'll be glad to share my results.

Joel

----
Joel West, Ph.D.
Professor, Innovation & Entrepreneurship http://www.JoelWest.org/KGI
KGI - Keck Graduate Institute of Applied Life Sciences
The Claremont Colleges

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Ventures HO!

Joel,

Since it is a graduate level course, I would propose one of Kirzner's short monographs, since he was one of the first talking about entrepreneurship as being alert to opportunity. His Competition & Entrepreneurship (1973) is probably the one that would be of greatest value to students, followed by Perception, Opportunity, and Profit: Studies in the Theory of Entrepreneurship (1979).

I particularly like Knight's classic treatise Risk, Uncertainty, and Profit (1921), since it clearly elaborates on the concept of entrepreneurship and how it relates to uncertainty and the firm. But considering your topic of choice, it might be only limitedly useful in the course.

Best,


Per Bylund

_________________________________
Per L. Bylund
PhD Candidate, Applied Economics
Division of Applied Social Sciences
University of Missouri

323 Mumford Hall
Columbia, Mo. 65211

-----Original Message-----
From: Entrepreneurship Division Listserv [mailto:ENTREP@AOMLISTS.PACE.EDU] On Behalf Of Joel West
Sent: Friday, February 03, 2012 12:00 AM
To: ENTREP@AOMLISTS.PACE.EDU
Subject: [ENTREP] Introductory entrepreneurship text?

Dear List Members,

I'm getting ready to teach a half-semester introductory graduate entrepreneurship course that's a prequel to our business plan and new venture finance courses. I am thinking that the focus of the course would be either the concept of entrepreneurship or a focus on opportunity recognition.

If you can recommend a text (other than your own), I'd appreciate any suggestions. If anyone is interested I'll be glad to share my results.

Joel

----
Joel West, Ph.D.
Professor, Innovation & Entrepreneurship http://www.JoelWest.org/KGI
KGI - Keck Graduate Institute of Applied Life Sciences The Claremont Colleges

**************************************
This message is from ENTREP which is sponsored by the Entrepreneurship Division of the Academy of Management.

Please do not post messages with attached files. Commercial messages or spammed messages are not allowed on the list. The use of auto-responder "out-of-office" messages may also lead to your removal from the list.

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If you have questions or need help, please contact Dr. John Bunch jbunch@benedictine.edu.

Ventures HO!

**************************************
This message is from ENTREP which is sponsored by the Entrepreneurship Division of the Academy of Management.

Please do not post messages with attached files. Commercial messages or spammed messages are not allowed on the list. The use of auto-responder "out-of-office" messages may also lead to your removal from the list.

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Ventures HO!

Hi Joel:
The most widely used book for courses on opportunity recognition and assessment, though it is actually not a textbook but a trade book, is Mullins, The New Business Road Test, 3e 2010. It's also much cheaper for students than any of the textbooks. If you want to teach students to DO entrepreneurship and develop their opportunity assessment skills and capabilities, use it. If you just want to teach students ABOUT entrepreneurship, any of the textbooks will do.
Best,
John

John W. Mullins, PhD
Associate Professor of Management Practice
Marketing and Entrepreneurship
London Business School
Sussex Place, Regent's Park
London NW1 4SA
United Kingdom

Phone: + 44 (0) 207 000 8161

Web: http://faculty.london.edu/jmullins/
My latest book: www.getting-to-plan-b.com

-----Original Message-----
From: Entrepreneurship Division Listserv [mailto:ENTREP@AOMLISTS.PACE.EDU] On Behalf Of Joel West
Sent: 03 February 2012 06:00
To: ENTREP@AOMLISTS.PACE.EDU
Subject: [ENTREP] Introductory entrepreneurship text?

Dear List Members,

I'm getting ready to teach a half-semester introductory graduate entrepreneurship course that's a
prequel to our business plan and new venture finance courses. I am thinking that the focus of the
course would be either the concept of entrepreneurship or a focus on opportunity recognition.

If you can recommend a text (other than your own), I'd appreciate any suggestions. If anyone is
interested I'll be glad to share my results.

Joel

----
Joel West, Ph.D.
Professor, Innovation & Entrepreneurship http://www.JoelWest.org/KGI
KGI - Keck Graduate Institute of Applied Life Sciences
The Claremont Colleges

**************************************
This message is from ENTREP which is sponsored by the Entrepreneurship Division of the Academy of Management.

Please do not post messages with attached files. Commercial messages or spammed messages are not allowed on the list. The use of auto-responder "out-of-office" messages may also lead to your removal from the list.

You can manage your subscription options, including joining or leaving the list here:
http://aomlists.pace.edu/scripts/wa.exe?SUBED1=entrep&A=1

If you have questions or need help, please contact Dr. John Bunch jbunch@benedictine.edu.

Ventures HO!

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**************************************
This message is from ENTREP which is sponsored by the Entrepreneurship Division of the Academy of Management.

Please do not post messages with attached files. Commercial messages or spammed messages are not allowed on the list. The use of auto-responder "out-of-office" messages may also lead to your removal from the list.

You can manage your subscription options, including joining or leaving the list here:
http://aomlists.pace.edu/scripts/wa.exe?SUBED1=entrep&A=1

If you have questions or need help, please contact Dr. John Bunch jbunch@benedictine.edu.

Ventures HO!