Wim (or anyone else teaching Corporate E'ship:
I suggest you take a look at Mullins and Komisar, Getting to Plan B, which you will find on Amazon. You can write to me, John Mullins, for some cases (and teaching guides, some with videos) on business model innovation written to go along with the book.
Best,
John John W. Mullins, PhD Associate Professor of Management Practice Marketing and Entrepreneurship London Business School Sussex Place, Regent's Park London NW1 4SA United Kingdom Phone: + 44 (0) 207 000 8161 Web: http://faculty.london.edu/jmullins/ My latest book: www.getting-to-plan-b.com
On 21/06/2011 21:05, Wim VANHAVERBEKE wrote:
zarafa.4e00f986.174f.6ca458ab5caeab23@uhzarafa.uhasselt.be" type="cite"> I�m working on a syllabus for an MBA course �Corporate entrepreneurship and open innovation�.
The first part should� explore a number of crucial topics in corporate entrepreneurship. I prefer to work with� (published) teaching cases. I would appreciate to receive guidelines or syllabi including the cases that are analyzed per topic.
�
Thx in advance
Wim
Wim Vanhaverbeke
Hasselt University - Vlerick Leuven Gent Management School - ESADE Business School
Mobile: + 32 478 33 24 40
Tel: + 32 16 62 36�63
�
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