Patrick:
I suggest you have them prepare a feasibility study on a new venture idea of their choosing, see p 207 (I think) of The New Business Road Test, which could also serve as the text for your course, as it does for many others like yours. The work can easily be broken into a series of assignments due at various points over the term. For more materials, see www.newbusinessroadtest.com .
Best,
John
John W. Mullins, PhD Associate Professor of Management Practice Marketing and Entrepreneurship London Business School Sussex Place, Regent's Park London NW1 4SA United Kingdom Phone: + 44 (0) 207 000 8161 Web: http://faculty.london.edu/jmullins/ My latest book: www.getting-to-plan-b.com
On 20/06/2011 21:24, Patrick Saparito wrote:
1877905277.2430931308601452317.JavaMail.root@ram.sju.edu" type="cite"> I am developing a new Introduction to Entrepreneurship course (undergraduate) and am looking for class exercises on opportunity recognition and/or creativity. If anyone has any suggestions or knows of any resources, the information would be greatly appreciated.
Thanks!
Patrick Saparito, Ph.D.
Director, Family Business and Entrepreneurship Program
MV 206 B
Erivan K. Haub School of Business
Saint Joseph's University
5600 City Avenue
Philadelphia, PA 19131
Telephone: 610.660.1157
~The best way to predict your future is to create it~
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