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Creativity/Opportunity Recognition Class Activity

  • 1.  Creativity/Opportunity Recognition Class Activity

    Posted 06-22-2011 15:35

    Hi Patrick:

     

    I used three books in my creativity and innovation class that worked quite well: "Expect the unexpected or you won't find it – A creativity tool based on the ancient wisdom of Heraclitus" By Roger Von Oech; "The Houdini Principle – Put creativity and innovation to work by thinking INSIDE the box" by Ernie Schenck; and "Serious Creativity" by Edward De Bono which includes most of his theories including Lateral Thinking and some other techniques like "Six Thinking Hats".

     

    I also used some very unorthodox processes in the class that I will be happy to discuss.  Good luck!

     

    Santiago Ibarreche, Ph. D.

    Professor of Management

    Department of Marketing and Management

    University of Texas at El Paso

    500 University Av.

    El Paso, Texas 79968-0539

     

    Telephone +1-915-747-7756

     

    From: Business Policy and Strategy List [mailto:BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Patrick Saparito
    Sent: Monday, June 20, 2011 6:01 PM
    To: BPS-NET@AOMLISTS.PACE.EDU
    Subject: Creativity/Opportunity Recognition Class Activity

     

    Please excuse cross posting.

     

    I am developing a new Introduction to Entrepreneurship course (undergraduate) and am looking for class exercises on opportunity recognition and/or creativity.  If anyone has any suggestions or knows of any resources, the information would be greatly appreciated.

     

    Thanks!

    Patrick Saparito, Ph.D.
    Director, Family Business and Entrepreneurship Program
    MV 206 B
    Erivan K. Haub School of Business
    Saint Joseph's University
    5600 City Avenue
    Philadelphia, PA  19131
    Telephone: 610.660.1157

    ~The best way to predict your future is to create it~