FORTHCOMING TITLE ANNOUNCEMENT
Minority Women Entrepreneurs: How Outsider Status Can Lead to Better
Business Practices
Mary Godwyn and Donna Stoddard
"An evocative and enlightening success story." Carol Stack, author of
"Call to Home"
Around the globe women contribute more of their earnings to social
good than do men, but until now there was no clear explanation of why.
"Minority Women Entrepreneurs" will be available in January 2011. You
can reserve your copy now and claim 30% pre-publication discount. Your
copy will be shipped as a priority immediately upon publication.
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---------------------------------------------
"One need not be an entrepreneur or a business-person to gain valuable
insights from the research presented in this compelling and eloquent
book."
Jane Margolis, author of "Stuck in the Shallow End: Education, Race,
and Computing" and "Unlocking the Clubhouse: Women in Computing"
"Rich in resources and insights, this book tells the fascinating
stories of a diverse group of successful minority business women who
combine doing well with doing good."
Riane Eisler, author of "The Real Wealth of Nations" and "The Chalice
and the Blade"
"In 'Minority Women Entrepreneurs', Mary Godwyn and Donna Stoddard
have provided an invaluable and ground-breaking analysis of the causes
of entrepreneurial activity in general and an understanding of a
little-studied and -understood segment of the entrepreneurial
population."
Stephen L. Zabor, PhD, Professor of Economics and Environmental
Studies, Founding Director of Integrated Entrepreneurship, Hiram
College, USA
" 'Minority Women Entrepreneurs' is a great read which challenges
commonly held views and simplistic theorisation in entrepreneurship
research by focusing on entrepreneurial experiences of 12 exceptional
minority women entrepreneurs."
Professor Mustafa F. Ozbilgin, Chair in Human Resource Management,
Norwich Business School, University of East Anglia (UEA), UK
"Finally we have a text that unites sociological theory and
entrepreneurship. This text is about more than minority women
entrepreneurs ... The remarkable case studies in the book show that
business practices that are beneficial for the entrepreneurial entity
can co-exist with and be informed by social good."
Dr Ethne Swartz, Associate Professor, Chair, Marketing and
Entrepreneurship Department, Fairleigh Dickinson University, Silberman
College of Business, USA
"An evocative and enlightening success story that turns conventional
wisdom on the business practices of minority women upside down. Godwyn
and Stoddard provide intimate knowledge of minority women
entrepreneurs who are deeply committed to their communities and to
making prudent entrepreneurial decisions."
Carol Stack, author of "Call to Home" and "All Our Kin"
"When I started reading Minority Women Entrepreneurs: How Outsider
Status Can Lead to Better Business Practices, by Mary Godwyn and Donna
Stoddard, I could not put it down; I kept wanting to know more. This
book is a must-read, whether you are into entrepreneurship or not. It
will be thought of as a seminal work by entrepreneurship and business
scholars."
Dr dt ogilvie, Founding Director, The Center for Urban
Entrepreneurship & Economic Development (CUEED), Associate Professor
of Business Strategy, Rutgers Business School - Newark and New Brunswick
---------------------------------------------
Minority Women Entrepreneurs: How Outsider Status Can Lead to Better
Business Practices
Mary Godwyn, Ph.D. and Donna Stoddard, D.B.A.
228 pp | 234 x 156 mm | January 2011
Paperback: ISBN 978-1-906093-48-8 | List price: GBP17.50 EUR25.00
http://www.greenleaf-publishing.com:80/productdetail.kmod?productid=3303&affid=lists
Hardback: ISBN 978-1-906093-49-5 | List price: GBP50.00 EUR65.00
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How does gender and minority status shape entrepreneurial decision-
making? This question seems long overdue since minority women in the
US start new businesses at four times the rate of non-minority men and
women.
This book is about minority women entrepreneurs in the United States.
Though these women are thriving as business owners, their stories are
very seldom told, and few think of minority women as successful
entrepreneurs. Therefore, the first purpose of the book is to give
voice and visibility to US minority women business owners.
The second purpose is to explain what makes these women different from
the standard white male business owners most people are familiar with.
Through in-depth interviews and first-hand accounts from minority
women entrepreneurs, the authors found that, in innovative and
exciting ways, minority women use their outsider status to develop
socially conscious business practices that support the communities
with which they identify. They reject the idea that business values
are separate from personal values and instead balance profits with
social good and environmental sustainability. This pattern is repeated
in statistical evidence from around the globe that women contribute a
much higher percentage of their earnings to social good than do men,
but until now there was no clear explanation of why. Using
sociological and psychological theories, the authors explain why
women, especially minority women, have a tendency to create socially
responsible businesses. The innovations provided by the women in this
study suggest fresh solutions to economic inequality and humanistic
alternatives to exploitative business policies. This is a radically
new, socially integrated model that can be used by businesses
everywhere.
This book is intended for undergraduate and graduate students of
business, sociology, race and gender studies as well as practitioners
of entrepreneurship, aspiring entrepreneurs, and all those looking for
new examples of holistic, sustainable and socially responsible
business practices.
ORDER ONLINE AND RECEIVE 30% DISCOUNT
Offer ends 31st December 2010.
Paperback:
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Hardback:
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---------------------------------------------
CONTENTS
The 12 entrepreneurs
Introduction: challenging the elegant theories of economics
Part 1
1. The unique position of minority women entrepreneurs
2. Sociological explanations for inequality
3. Challenging and changing inequality
4. Where did business-as-usual come from?
Part 2
5. Minority women as business innovators
6. Minority women in partnership with producers, vendors and customers
7. Minority women entrepreneurs as community members
Part 3
8. Minority women entrepreneurs: challenges and opportunities
References
Appendix. Themes in women's entrepreneurship as a basis for
qualitative interview analysis
Index
---------------------------------------------
ABOUT THE AUTHORS
Mary Godwyn is an Assistant Professor in the History and Society
Division at Babson College. She holds a BA in Philosophy from
Wellesley College and a PhD in Sociology from Brandeis University. She
has lectured at Harvard University and taught at Brandeis University
and Lasell College, where she was also the Director of the Donahue
Institute for Public Values. Dr Godwyn focuses on social theory as it
applies to issues of inequality in formal and informal organisations.
She studies entrepreneurship as a vehicle for the economic and
political advancement of marginalised populations, especially women
and minorities. She has published in journals such as Research in
Social Stratification and Mobility, Symbolic Interaction and the
Journal of Small Business and Entrepreneurship. Dr Godwyn also
consults to colleges and universities about how to integrate
entrepreneurship into liberal arts programmes. In 2008, her business
ethics case, "Hugh Connerty and Hooters: What is Successful
Entrepreneurship?", won the Dark Side Case Competition sponsored by
the Critical Management Studies Division of the Academy of Management.
Dr Godwyn's research has been funded by the Coleman Foundation, the
Ewing Marion Kauffman Foundation, the Harold S. Geneen Charitable
Trust and the Babson College Board of Research Fund.
Donna Stoddard is Associate Professor of Information Technology
Management (ITM) and teaches undergraduate, graduate and executive
education courses related to management information systems and
business strategy. Before joining the Babson faculty, Dr Stoddard was
on the faculty at Harvard Business School where she taught in the MBA
and executive education programmes. She is a graduate of Creighton
University, University of North Carolina at Chapel Hill, and Harvard
Business School where she received her BS, MBA and DBA, respectively.
Dr Stoddard is currently exploring how small and large companies
leverage enterprise systems to improve communication and
collaboration. In addition, she has conducted research related to
digital government, electronic commerce, managing the IT
infrastructure, IT business innovation, the State of Minority Business
Enterprises in Massachusetts and women of color entrepreneurs. Dr
Stoddard has written a number of cases and articles on reengineering
and the impact of information technology on the structure and strategy
of the firm. Dr Stoddard's articles have been published in such
journals as Harvard Business Review, California Management Review, MIS
Quarterly and Journal of MIS.
Before entering the doctoral programme at the Harvard Business School,
Dr Stoddard spent several years in various marketing positions at IBM
where she worked with large financial services and manufacturing
companies and she was on the audit staff at Peat Marwick Mitchell. Dr
Stoddard has served as a keynote speaker at management and senior
executive conferences sponsored by KPMG Peat Marwick, Ernst & Young,
The Travelers, MIT, Boston University, State Street Boston
Corporation, Johnson & Johnson and Siemens Rolm Communications.
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