Thanks to SAGE and FFI, here are the contents of the
FBRs MARKETING SI - SEPTEMBER 2011
Editorial
Marketing (in) the Family Firm
A. Rebecca Reuber and Eileen Fischer
Family Business Review 2011;24 193-196
Articles
Concealing or Revealing the Family?: Corporate Brand Identity Strategies in Family Firms
Evelyn R. Micelotta and Mia Raynard
Family Business Review 2011;24 197-216
When David Met Victoria: Forging a Strong Family Brand
Marie-Agnès Parmentier
Family Business Review 2011;24 217-232
Family Business and Market Orientation: Construct Validation and Comparative Analysis
Miles A. Zachary, Aaron McKenny, Jeremy Collin Short, and G. Tyge Payne
Family Business Review 2011;24 233-251
A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms
Lien Beck, Wim Janssens, Marion Debruyne, and Tinne Lommelen
Family Business Review 2011;24 252-272
Book Reviews
Review of: Predictably Irrational: The Hidden Forces That Shape Our Decisions
Daniel T. Holt
Family Business Review 2011;24 273-275
Review of: Tales of Garcón: The Franchise Players
Miles A. Zachary
Family Business Review 2011;24 275-278
Pramodita Sharma, Ph.D.
Editor, Family Business Review
Director, Global STEP project, Babson College
CIBC Distinguished Professor of Family Business
John Molson School of Business/École de Gestion John-Molson
1455 de Maisonneuve Blvd. West
Concordia University/Université Concordia
Montréal, QC, H3G 1M8
Phone: 514-848-2424 ext 2995