Dear All,
Raphael Cohen, one of our colleagues from the University of Geneva, just published a book called "Winning Opportunities" and it is available for download FREE of charge...
Book presentation below:
This practical guide introduces the IpOp Model, a new and simpler approach to writing a business plan or an Opportunity Case. While revealing the secrets behind the phenomenal success of Nespresso this book also shows how to identify opportunities, how to identify the key success factors, how to build a robust plan of action and also how to obtain buy-in for any intrapreneurial or entrepreneurial project: "Winning Opportunities, proven tools for converting your projects into success (without a business plan)" can be downloaded free of charge at www.winning-opportunities.org?page_id=2&id=aom (PDF, Kindle, iPad/iPhone, ePub formats).
Enjoy !
François
Prof. Dr. Francois Therin
Dean, School of Business
Curtin University, Sarawak Malaysia
Tel | +60 85 443939 (GMT +8)
Fax | +60 85 443838
Twitter | @ftherin
Skype | francoistherin
Email | therin@curtin.edu.my
Web | www.curtin.edu.my
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