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online SmartPLS path modeling workshops March 19-20 and April 2-3

  • 1.  online SmartPLS path modeling workshops March 19-20 and April 2-3

    Posted 03-02-2010 22:20
    This is the first announcement for two globally-available, live, synchronous, interactive online Structural Equation Modeling (SEM) workshops using SmartPLS for faculty, practitioners, and students. The cost for faculty and/or practitioners is $250 (USD). The cost for full-time students is $175 (USD) (using the discount code 'student4' while registering for the workshop). The globally-available workshops are scheduled for March 19-20 @ 6PM-10PM EST (GMT-5) and on April 2-3 @ 12 Noon – 4PM EST (GMT-5).

     

    There is much more information about workshop content and registration procedures at the sites:

    (1) https://www.regonline.com/smartpls-march-19-20-2010 (please copy and paste the url, do not click on it)

    (2) https://www.regonline.com/smartpls-april-2-3-2010 (please copy and paste the url, do not click on it)

    Please note that a portion of the revenues from these workshops go to the respective University's software development team to keep the cost and availability of SmartPLS free for academic use.


    In cooperation with: (1) the University of Hamburg; (2) Radboud University and PLS-School; and (3) faculty at Georgia State University, we are offering globally-available, synchronous, live, interactive, video- and audio-supported online workshops for structural equation modeling (SEM) partial least squares (PLS) path modeling using SmartPLS. These online workshops are conducted using the award-winning eLearning platform Elluminate Live ! The purpose of the online workshops are to inform participants of the uses and applications of PLS path modeling using SmartPLS and to provide live, "hands-on" demonstrations of the basic and intermediate techniques of using SmartPLS.

    The workshops consist of two integrated sessions on two consecutive days. All that is required to participate is a fast, reliable Internet connection (not dial-up) and a set of inexpensive headphones with a microphone. There is no cost for participants to use the Elluminate Live ! platform. Participants receive: (1) the SmartPLS software; (2) all training materials, data sets, and slides from the training sessions; (3) abundant literature regarding PLS path modeling; and (4) access to high-fidelity recordings of all of the presented live material after the workshop is completed (on Internet-provided recordings available free of charge for three months following the workshop). These workshop recordings are for individual participant use only, and include all video, audio and "hands-on" demonstrations and exercises.

    In addition to an introduction to PLS path modeling using SmartPLS, the following topics (in addition to others) are included:

    CB-SEM vs. PLS-SEM
    SmartPLS Visual Interface
    Scale Development
    Bootstrapping vs. Jackknifing
    Blindfolding
    PLS Algorithm
    Theory Testing vs. Prediction
    Assessment of PLS Path modeling estimates (measurement model and structural model)
                Reflective vs. Formative
    Interpreting SmartPLS Output
    Overall Goodness-of-Fit
    Effect Size
    Reflective vs. Formative indicators
    Second-order Factor Models
    Mediating Factors
                Assessing the effect
    Moderating Factors
                Product indicator approach
                Group differences approach
                Three-Way Interactions
                Determining strength of moderating effect
                Two-stage approach
    Non-linear Effects
    Heterogeneity, Segmentation and FIMIX-PLS

    The workshop agenda approximates the following schedule. There are seven separate learning modules in each workshop, five of which conclude with a "hands-on" exercise using SmartPLS with existing data sets (provided).

    DAY 1
    1)    Introduction to PLS, Latent Constructs, SEM and SmartPLS
    2)    Basic path modeling with SmartPLS
               Basic path modeling exercise – TAM model data
    3)    Evaluating PLS path models
               Model evaluation exercise – UTAUT model data
    DAY 2
    1)    PLS algorithm, bootstrapping, jackknifing and blindfolding
    2)    Mediation
               Mediation exercise – Social presence model data
    3)    Moderating variables
               Moderation exercise – UTAUT moderating relationships
    4)    Second order models, multi-group analysis, heterogeneous data and FIMIX-PLS
               FIMIX-PLS exercise – UTAUT heterogeneous data

     

    Please send questions to ghubona@cis.gsu.edu.

     
    Geoffrey S. Hubona
    Associate Professor
    Computer Information Systems
    J. Mack Robinson College of Business
    Georgia State University
    Atlanta, Georgia
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