Discussion: View Thread

To: All University Academic Entrepreneurship Program Professors:

As a Member of AOM, Ronald Mitchell, Entrepreneurship Division Chair and Professor of Entrepreneurship at Texas Tech University, has provided me with this opportunity to introduce you to a new book which focuses on entrepreneurs and start-up companies. 

Outlined below, you will find a new academic resource that will enhance the potential success for students enrolled in your university-based, entrepreneurship programs. The book, "Business Planning, Business Plans and Venture Funding – A Definitive Reference Guide for Start-ups" provides a new and proven approach to developing "investor-focused" business plans for your business schools' entrepreneurship programs.  Unlike other business plan-focused books, this book is the first of its kind to take a "planning-to-funding" approach to fund raising, with the ultimate goal of securing angel, venture or other third party equity funding.  Targeting entrepreneurs, this book provides real-world "contextual" examples and is an excellent resource for academic course work for students studying to become successful entrepreneurs and learning how to:

·         Execute successful business planning,

·         Develop a complete "investor focused" business plan, and

·         Secure venture funding.

The processes and methodologies provided in this book have been used to raise over $50M in early stage funding from such venture capitalists as Sequoia Capital, Brentwood Associates, Oak Investment Partners, AT&T Ventures, and Intel Corporation.

Through the adoption of the proven processes and methodologies outlined in the book, entrepreneurship students are provided an experienced, practical approach to developing an "investor-focused" business plan. This will substantially increase their probability of success in their fund raising efforts and ultimately introducing their company's product, service or technology into the market place.

I am contacting you regarding the possible consideration of use of my book for entrepreneurship courses focused on developing business plans. This book is ideal for business plan development courses. For more information on my book go to www.carlsbadpublishing.com.  If interested, please send me an email including your contact information, university and entrepreneurship program affiliation, and I will consider sending you a copy for review.

Finally, as a way to better understand the content in my book you can review recent postings on my blog: Robert Ochtel's Entrepreneur Blog -An Experienced, Practical Approach to Venture Capital Funding.

Robert Ochtel's Entrepreneur Blog addresses venture capital and angel investor funding issues facing entrepreneurs. Robert's blog focuses on providing proven and practical expertise on business planning, business plans, marketing, sales, as well as venture capital and angel investor funding issues.

Recent topics covered in Robert's Blog include:

1) Know the Rules of the Venture Capital Funding Game!

2) Essential Element #1: A Technology Does Not Make a Product.

3) Venture Capitalists Prefer Large Established Markets.

4) Essential Element #2: Take Time To Do Business Planning Before You Jump.

5) Essential Element #3: Know the Funding Community: Angel Investors vs. Venture Capitalists.

6) Essential Element #4: Know the Odds of Securing Funding.

Blog: http://rochtel.wordpress.com/

Thank you for your time and consideration.

Best regards,

Robert Ochtel

The Carlsbad Technology Group

P: 760.438.8750

Robert@carlsbad-tg.com