Lois,
It depends on how you structure the course and set up assignments. In every new course,
students are "learning" new facts, concepts, and tools that they do not already know.
Non-business students may not have the background in accounting and financial analysis
that business students do, but they have some important knowledge and skills that many
business school students do not typically have.
If possible, I try to set up teams of B-schools and on B-school students as they can
learn from each other. The nature of the projects that each is given depends on the
course involved. Typical projects for KSU's basic MBA E-ship course and our Business
Plan Development course are provided below and in the attachments, though I am not sure
that the latter will get through LIST serve, so if you would like more details, e-mail
me directly. Not" It would not go through with the attachments.
Sincerely,
Chuck Hofer
Kennesaw State University
Basic E-shop Projects
COURSE SPECIALIZATIONS
This is a general course in Entrepreneurship. Most students, however, have some more
specific interests that they would like to satisfy. Consequently, this course is designed
so that you can customize your course activities to better fit your specific interests.
Currently, six different potential types of specialization are possible. All students must
complete one Course Projects from the ten different types of projects listed below. The
six types of specializations and projects appropriate for or required of each are as follows:
(A) The Entrepreneurial Career Specialization Possible Projects: 1, 2, 3, 4, 5, 7, 8, 10
(B) The Small & Family Business Specialization Possible Projects: 1, 2, 3, 6, 7, 10
(C) The Corporate Entrepreneurship Specialization Possible Projects: 1, 2, 5, 7, 10
(D) The New Venture Startup Specialization Possible Projects: 3, 5, 8
(E) The Venture Capital Specialization Possible Projects 2, 5, 7, 8, 9
(F) The Venture Capital Competition Specialization Possible Projects: 5, 7, 8, 9
POSSIBLE COURSE PROJECTS
Each student must complete, on an individual or small group (2 or 3 persons) basis, one
course project from the following list of possible projects. You MUST submit your preferred
project for approval in writing. Once approved, NO CHANGES may be made to your project choice.
[Note: Most requests are usually approved. Disapprovals are almost always based on an
assessment that the project cannot be done as proposed.]
1. A Personal Career Strategy Analysis Paper (Individual)
An analysis of your personal career goals & objectives, your strengths & weaknesses, and
the development of a career strategy for the ultimate achievement of your goals & objectives
based on a series of in-depth interviews with at least six individuals who have pursued
careers similar to that which you seek to undertake.
2. An Entrepreneurship Book Review (Individual)
An analysis & critique of a New Venture, Entrepreneurship, Small Business, Family Business,
and/or Venture Capital book. Each Review must include an executive summary of the book,
descriptions of other reviews done on the book, a chapter & detailed outline of the book,
an analysis of the author’s background & experience, a discussion of where the book fits in
it field, and your assessment of the book’s key contributions.
3. An Entrepreneurial Networking Key Contact File (Individual or Group)
The identification & evaluation of 10 to 15 individuals who could be key resource contacts
should you pursue a career in Entrepreneurship. At least one individual should be included
from each of the following Entrepreneurship support areas: Accountants, Bankers, Business
Brokers, Consultants, Lawyers, Technologists, Successful Entrepreneurs, and Venture Capitalists.
A separate one-page summary Is required for each individual listing their names, address,
telephone, FAX, and e-mail, as well as their education, experience, and key professional and
personal interests. [Note: You should conduct in-person interviews with at least half of the
individuals on your list.]
4. An Entrepreneurial Biographical Analysis (Individual or Group)
A description and analysis of the career of an entrepreneur in whom you are interested that
describes the evolution of his/her career, and the key factors that have made him/her as
successful or unsuccessful as s/he was.
5. A New Venture Feasibility Analysis & Business Plan (Group)
An analysis of whether a specific new venture idea is a market opportunity that could be
successfully commercialized in the real world. This analysis should include the identification
of specific target customers for the venture products (or services), the major benefits the
venture would provide these customers, and its sustainable competitive advantages vis-a-vis
its primary competitors. The Business Plan would incorporate these analyses into a plan for
commercializing the idea and would also include analyses of the methods used to manufacture
and distribute its products, the team who would launch the venture, and the capital needed
for this launch.
6. Small Business Strategic Analysis (Group)
The identification of a small business that is operating in an industry in which you are
interested, together with an analysis of the overall marketing, production, R&D. and financial
strategies that this firm has followed that are responsible for its successes and/or failures.
7. New Business Wealth Creation Analysis (Group)
Each group doing this project must select one publicly owned business started after 1950, and
then analyze it vis-a-vis the wealth it has created since its founding through the End of Last
Year. First, all equity investments in the business since its founding must be identified and
then “adjusted” forward to the End of Last Year using the discounting factor table handed out
in class. Second, all cash dividends paid out to shareholders since its founding must also be
identified and adjusted forward to the End of Last Year. Third, the company’s total market value
for each year in which it was publicly owned needs to be calculated and then restated in 2000
dollars. The Total Net Worth Created by the business should then be completed using the following
formula:
Total Net Wealth = Total Market - Total Market
Created (in years 1 to x) Valuation (in year x) Valuation (in year 1)
+ Cash Dividend Paid - New Equity Investments
(years 1 to x) (years 1 to x)
The results should be plotted on a graph from the year of founding through the End of Last Year.
An analysis should also be made to identify the causes of any major changes in the rate of Wealth
Creation over time.
8. Business Plan Observation & Review of 2 Plans (Individual)
To develop skills in the evaluation of new venture opportunities, each student selecting this
option MUST OBSERVE ALL of the Presentations made by ALL of the Business Plan teams taking MGMT
8545 this Semester. You MUST then Critique the Presentations made by two Teams in Writing.
Two copies of each of these Write-ups must be submitted within 10 days of the Presentation, one
to the team and one to me.
9 Special Entrepreneurship Research Projects (Individual or Group)
Entrepreneurship is a field in which knowledge of a variety of specialized topics is essential
to ultimate success. These include, but are not limited to, intellectual property, legal forms
of organization, venture capital, and family business. If you would like to study an issue and/or
topic in one if these areas, or in a new area relevant to the field of Entrepreneurship, you
should write it up and present for review and approval. Note: Most, though not all, such projects
are approved.
BUSINESS PLAN DEVELOPMENT ASSIGNMENTS
Assignments Due Date Received Returned
1 Business Concept Description Class 3
2 Team Task Responsibility Assignments Class 3
3 Revised Business Concept Description Class 4
4 Product & Competitive Advantages Class 5
5 Target Market Analysis Class 6
6 Customer Buying Process Analysis Class 6
7 Competitor Strengths & Weaknesses Class 7
8 Marketing Strategies & Tactics Class 8
9 New Product Development Plans Class 8
10 Operations Strategy & Systems Class 9
11 Management & Key Advisers Class 10
12 Financial Strategies and Policies Class 11
13 Pro-Forma Cash Flows, Net Income
Statements & Balance Sheets Class 12
14 Ownership Structure
& Valuation Analysis Class 13
15 Vision, Mission, & Startup Strategies Class 14
16 Key Risks & Contingency Plans Class 15
17 Future Growth & Development Class 15
NOTE: All Items in Bold Must Be Turned in by the Team Captain.
All Items in Bold Italics MUST BE SIGNED BY ALL TEAM MEMBERS
----- Original Message -----
From: "Lois M Shelton" <
lois.shelton@CSUN.EDU>
To:
ENTREP@AOMLISTS.PACE.EDU
Sent: Friday, July 25, 2014 12:55:08 PM
Subject: [ENTREP] Performance of Non-Business Majors in an Entrepreneurship Minor Program
Greetings!
Do non-business students perform significantly worse than business students in an entrepreneurship minor? We are considering implementing a minor in entrepreneurship that would be open to both business and non-business students, and a number of our faculty members have expressed concerns about the possible poor performance of non-business students. Our initial research suggests that this may not necessarily be the case, but I would love to hear from those of you with more experience in this area.
Thanks in advance!
Sincerely,
Lois
Lois M. Shelton
--------------------------------------------------------
Lois M. Shelton, Ph.D.
Associate Professor|Department of Management
Faculty Coordinator | Grenoble Ecole de Management DBA @ CSUN
18111 Nordhoff Street | Northridge, CA 91330-8376
P (818) 677-3313 | F (818) 677-6265
lois.shelton@csun.edu<https://exchange-web.csun.edu/owa/redir.aspx?C=wbf-ZSeT40SAZvQjvjvXpEmIqhd1KNFIvRG-FfCtSce3ZCmBoUXeKC1RgGwM_-aM_zgou8oo5-Q.&URL=mailto%3alois.shelton%40csun.edu> |
grenobledba@csun.edu<https://exchange-web.csun.edu/owa/redir.aspx?C=wbf-ZSeT40SAZvQjvjvXpEmIqhd1KNFIvRG-FfCtSce3ZCmBoUXeKC1RgGwM_-aM_zgou8oo5-Q.&URL=mailto%3agrenobledba%40csun.edu>
--------------------------------------------------------
[Caifornia State University, Northridge]<https://exchange-web.csun.edu/owa/redir.aspx?C=wbf-ZSeT40SAZvQjvjvXpEmIqhd1KNFIvRG-FfCtSce3ZCmBoUXeKC1RgGwM_-aM_zgou8oo5-Q.&URL=http%3a%2f%2fwww.csunalumni.com%2fpages%2fBEMLLink.aspx%3fj%3d3073%26l%3d79D2ADF3-5EB5-4C8F-903B-B88DE8D8B794%26g%3d1BD422D4-3DA8-49CA-BE86-1450851344B0>
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If you have questions or need help, please contact Dr. John Bunch
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Ventures HO!
**************************************
This message is from ENTREP which is sponsored by the Entrepreneurship Division of the Academy of Management.
Please do not post messages with attached files. Commercial messages or spammed messages are not allowed on the list. The use of auto-responder "out-of-office" messages may also lead to your removal from the list.
You can manage your subscription options, including joining or leaving the list here:
http://aomlists.pace.edu/scripts/wa.exe?SUBED1=entrep&A=1
If you have questions or need help, please contact Dr. John Bunch
jbunch@benedictine.edu.
Ventures HO!