Dear Colleague,
I recently assumed a new role as the Entrepreneurship collection editor for a publishing company-Business Expert Press-that has a new business model. We are looking for new manuscripts on important, applied entrepreneurship topics.
Business Expert Press's focus is on producing concise, academically reliable, no-nonsense, applied books primarily for the practioner marketplace, an underserved market segment. These short books (50-150 pages) will be suitable for general business readership. They might also be used in executive education, MBA programs, and advanced undergraduate classes. The books will be supplemented, as necessary, with cases, articles, newsletters and podcasts.
Any of several motivations might induce you to contribute a book to this collection. You could use your concise, pratictioner-oriented book to teach your materials with your own preferred framework. The book could enhance your consulting practice. It would give you an easy "underlined item" on your vita. And it will provide a source of royalty revenue. Business Expert Press will sell the books both in print and in digital collections to the business school libraries of the world. The library market is large – 7000 libraries globally – and the prices paid for these one-time sales are relatively high when compared to one-time, direct-to-consumer sales. Thus they yield good royalty potential.
As you might know from your own teaching and/or consulting experiences or those of your colleagues, the material available for this market segment is sparse. Most educators rely on extracts from textbooks, articles, readings, cases, etc. all, often, precariously tied together in custom packets. It has been Business Expert Press's experience that the best teachers often distribute some of their own work in these custom packets. You might already have your own "technical notes" that you ask your students to read or your own PowerPoint presentations that you use to teach specific topics. These materials can serve as the nexus of a short book.
Business Expert Press is dedicated to the full range of business disciplines and attends all major conferences, such as the <st1:place w:st="on"><st1:placetype w:st="on">Academy</st1:placetype> of <st1:placename w:st="on">Management</st1:placename></st1:place> and the American Marketing Association. It will feature your book on its website, will market your book through Amazon.com and other online retailers, and will produce periodic catalogues aimed at the directors of executive education and MBA programs.
My job as collection editor will be to guide you through the topic selection, assist you in achieving n practioner-oriented tone in your writing, and then support you through the production process. Professional editors will also help you polish the manuscript. Business Expert Press employs a quick, 90-day production timeline. All editors and operations are based in the <st1:place w:st="on"><st1:country-region w:st="on">United States</st1:country-region></st1:place>.
Business Expert Press is wholly owned by a large information distribution company out of <st1:place w:st="on">Asia</st1:place> called iGroup and is headed by David Parker, formerly editor-in-chief for business publishing with Pearson Education. David published more than 10 successful first editions with Pearson and in eight months as the head of BEP has already signed 20 books with leading authors in many fields of business.
Converting your expertise into actionable knowledge for practioners is an important contribution that many of us in business education should make. If you have an idea for a book that would fit this business model, please contact me or David Parker. We look forward to speaking with you further about this opportunity.
David Parker – Publisher Scott Shane
Business Expert Press <st1:place w:st="on"><st1:placename w:st="on">Case</st1:placename> <st1:placename w:st="on">Western Reserve</st1:placename> <st1:placetype w:st="on">University</st1:placetype></st1:place>
David.parker@businessexpertpress.com scott.shane@case.edu
(845) 595-1101 (216) 368-5538