I teach an undergraduate business development course in which I introduce the concepts of market/demand threshold and market range. While the students are able to understand the concepts conceptually, I have had difficulty finding estimates that the students can use across the range of venture concepts they consider. I've found a few very specific estimates and one limited source of market threshold estimates for Ontario, but little else. Can anyone help?
Ted W. Legatski, II, Ph.D.
Associate Professor of Professional Practice in Management
Sam M. Walton Free Enterprise Fellow
M. J. Neeley School of Business
Texas Christian University
P. O. Box 298530
Fort Worth, TX 75129
(817) 257-7921
(817) 257-7227 (fax)
t.legatski@tcu.edu
http://sbufaculty.tcu.edu/tlegatski
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