"The gold standard in business planning for organizations addressing social problems."
- EDWARD B. ROBERTS
MIT Sloan School of Management & Founder, MIT Entrepreneurship Center
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Dear Colleagues,
I am pleased to announce the release of our organization's new book, Business Planning for Enduring Social Impact: A Social-Entrepreneurial Approach to Solving Social Problems, co-written by Andrew Wolk and Kelley Kreitz.
You can purchase the paperback version online at Amazon.com or download a free PDF copy at www.rootcause.org/bizplanning.
While there are countless books about writing business plans for financial return or a nonprofit business venture, we wrote this book because there were none we could find on how to write a business plan to solve a social problem.
Business Planning for Enduring Social Impact applies the strategic rigor and financial savvy of traditional private-sector business planning to social problem solving. The guide provides an introduction to business planning and leads readers through a four step process for creating an actionable business plan. The book also includes a sample
business plan!
We believe the book is an essential tool for organizations seeking to:
• Define organizational focus and strategy, and establish a clear roadmap to guide future action;
• Build a financially sustainable model by creating a plan to establish reliable streams of philanthropic income, earned income, and/or in-kind resources;
• Establish rigorous methods of measuring social impact;
• Make data-driven decisions;
• Build partnerships with organizations in the public, private, and nonprofit sectors dedicated to solving social problems.
The guide is the first in a series of Root Cause How-To Guides, which provide practical advice for organizations in the social sector.
If you are interested, you may also directly purchase bulk orders at a discount rate by contacting publications@rootcause.org or e-mail me directly.
Thanks and enjoy the rest of the summer.
Behrad Mahdi
Communications Associate, Root Cause
675 Massachusetts Avenue, 9th Floor
Cambridge, MA 02139
O: (617) 492-2300
F: (617) 492-2310
www.rootcause.org
Advancing Innovation for Social Impact
Check out our new book, Business Planning for Enduring Social Impact
Download for free at www.rootcause..org/bizplanning <http://www.rootcause..org/bizplanning> or purchase a copy on www.amazon.com
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