Dear Colleagues,
I am pleased to announce the launch of a new, entrepreneurship-focused case collection from the Lloyd Greif Center for Entrepreneurial Studies at USC Marshall. The cases focus on topics such as business model development, feasibility analysis, venture capital, ethics, market selection, partnership strategies, new product development, and corporate entrepreneurship. Industries covered include, among others, cleantech, entertainment, services, and education technology.
All cases are accompanied by teaching notes and have been tested in the classroom multiple times.
The cases are currently available via The Case Centre. Registered educators can obtain free review copies and teaching notes via the link below:
http://www.thecasecentre.org/educators/ordering/whatsavailable/collections/GreifCenter
For more information, including a brochure which includes a short summary and teaching focus all launch cases, please visit the Greif Center website:
http://www.marshall.usc.edu/faculty/centers/greif/case-collection
Please contact us at greifcases@marshall.usc.edu if you have any questions.
Best wishes,
Helena
Dr. Helena Yli-Renko
Director, Lloyd Greif Center for Entrepreneurial Studies
Orfalea Director's Chair in Entrepreneurship
Associate Professor of Clinical Entrepreneurship
Marshall School of Business, University of Southern California
Bridge Hall One, Los Angeles, CA 90089-0801
Cell. (310) 567 8598
hylirenko@marshall.usc.edu
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