Dear All:
When you are planning your pre-conference schedules, consider this one as well!
| Scheduled: Friday, Aug 8 2008 3:00PM - 5:00PM at Anaheim Convention Center in 213C | Questions (Not So) Rational Entrepreneurs Ask: Decisionmaking thru the Lens of Neuroeconomics
Neuroeconomics & Entrepreneurs | | | | | | |
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Participant: Mellani Day; Colorado Christian U.;
Participant: Angela Agnes Stanton; Max Planck Institute of Economics, Jena;
Participant: Norris F. Krueger; Entrepreneurship Northwest;
Participant: Isabell Melanie Welpe; Max Planck Institute of Economics;
Participant: Zoltan J. Acs; George Mason U.;
Participant: David Audretsch; Max Planck Institute of Economics;
What if we could see into the mind of the entrepreneur? What would we find if we could stick an entrepreneur's head into an fMRI machine that we couldn't find any other way? Are entrepreneurs the rational decision-makers that stakeholders expect them to be? Or are all the invested resources and hoped for returns dependent upon the gut reactions of an imaginative, charismatic, and yes, passionate visionary? Is the reality somewhere in between these two extremes? Answers to these questions will help extend what we already know, shed new light on old conundrums (e.g. the paradox of entrepreneurial risk taking, high stakes "bet-the-farm" decision-making) as well as old controversies (are opportunities discovered or enacted?). Neuroeconomic research allows us to ask questions previously not possible. As a recent addition to the entrepreneurial research toolkit, it ensures the need to use experimental designs and requires methodological rigor, not just design rigor. This PDW is proposed to 1) present a research prospectus for scholars of entrepreneurship as well as takeaways for teaching, outreach and practice; 2) explore the possibilities that have become available with advances in technology to look into the brains if not the minds of entrepreneurs; and 3) explore potential applications of this approach to the many-faceted field of entrepreneurial decision-making. This PDW will be a small step that seeks to find those "creative solutions and new ideas" that can "arise at the intersection of disciplines and cultures." (National Dialogue on Entrepreneurship quoting Frans Johannsson's, "The Medici Effect"). We look forward to seeing you! Mellani |
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Dr. Mellani Day, D.B.A.
Assistant Dean of Business and Technology
Director, Master of Business Administration Program
College of Adult and Graduate Studies
Colorado Christian University
(303) 963-3434
"...if on some point you think differently, that too God will make clear to you." Phil. 3:15b
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