List of Contributions

Hi Dalong, North Central College in Naperville IL has a student-run coffee lab that focuses on sustainable and fair-trade supply chains. Some details are here: https://www.northcentralcollege.edu/coffee-lab. The coffee lab is supervised by Prof. Thalman, whose contact details are here: https:/ ...

Mark, I have found Clay Christensen' "job-to-be-done" (JTBD) framework of thinking about opportunities and unmet needs amongst users (in any industry or product category) to be a good starting point for students. It is simple and effective since it focuses attention on actual needs instead of customer ...

This is a great question, something I have also grappled with over the last few years, here are my observations on practices that work: Emphasize that under lean methodology, startups are experiments - i.e. invalidation is Ok. A lot of the fear of customer interviews is just fear of negative feedback. ...

Dear Colleagues, I am looking for suggestions/ best practices on developing entrepreneurship practicums meeting the following criteria: -Practicum focus: A practice/application oriented course for students pursuing a minor or major in entrepreneurship. These students will have developed ...