Academy of Marketing Science Annual Conference - Entrepreneurial Marketing and Entrepreneurship

Starts:  May 20, 2020 08:00 (ET)
Ends:  May 22, 2020 18:00 (ET)
Associated with  Entrepreneurship (ENT)
The global marketplace is full of uncertainties resulting from emerging technologies and disruptive innovations. For example, some large privately held start-ups, specifically those created in the last decade have recently gone public to manage risks with varied levels of success. Many of these are Hi-Tech companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Some of these companies operate in what is known as the Sharing Economy and offer collaborative consumption opportunities. These digital technology companies are bringing incremental, as well as radical and disruptive innovations to the marketplace, sometimes challenging the status quo of long-standing incumbents and traditional industries. We see proliferation of automation in the service sector all the time. For example, front-line service employees are traded for screens at fast food restaurants, airports, and luxury hotels. Autonomous vehicles may soon replace the way we use rideshare services, taxis and public transit. On the other hand, there is immense potential of using automation towards social good. The proliferation of artificial intelligence in the health care sector is providing cost-cutting, time saving, and enhanced professional efficiencies to improve patient outcomes. All these innovations are profoundly impacting consumer experiences. With these challenging marketplace transformations, where do we go next? How do marketers balance maximization of stakeholder value with sustainable societal well-being?

We invite authors to explore such micro to macro marketing issues and submit papers on related topics and subfields to 2020 AMS 48 th annual conference, held in Coral Gables, Florida.

The submission system will open mid-August. Paper and special session proposal submission will be due: October 15, 2019.

The track chairs of Entrepreneurial Marketing and Entrepreneurship
Shawna Chen
Brock University, Canada
shawna.chen@brocku.ca

Location

The Biltmore Hotel Coral Gables
1200 Anastasia Ave
Coral Gables, FL 33134